New barcodes for cool products. Why ruin your funky looking package with a standard barcode? Companies are figuring this out and the latest new packaging trend is to add a funky barcode.
Implications - Product packaging has become a unique way for companies to stand out against their competitors. By adding minor touches to simple mandatory pieces, such as the typical barcode, the consumers will take notice. Audiences view it as cute and unique, which ultimately shows that a company cares enough to add personal touches. The individuality that product branding customization carries is ranked high amongst consumers and will showcase the product in a positive light.