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Funky Barcodes Spice Up Packaging

— July 3, 2006 — Marketing
New barcodes for cool products. Why ruin your funky looking package with a standard barcode? Companies are figuring this out and the latest new packaging trend is to add a funky barcode.

Implications - Product packaging has become a unique way for companies to stand out against their competitors. By adding minor touches to simple mandatory pieces, such as the typical barcode, the consumers will take notice. Audiences view it as cute and unique, which ultimately shows that a company cares enough to add personal touches. The individuality that product branding customization carries is ranked high amongst consumers and will showcase the product in a positive light.
Trend Themes
1. Personalized Packaging - Adding unique touches, such as funky barcodes, to product packaging is becoming a trend to stand out in the market.
2. Creative Branding - Companies are realizing the importance of customization in branding and are incorporating minor touches to display their individuality, like funky barcodes.
3. Consumer Engagement - Incorporating funky barcodes in packaging creates a personal connection with consumers, showing that the company cares about adding personal touches.
Industry Implications
1. Food Packaging - The food packaging industry can benefit from incorporating funky barcodes to make their products visually appealing and stand out on store shelves.
2. Beauty and Cosmetics - Adding funky barcodes to beauty and cosmetic products can enhance their branding and create a unique visual experience for consumers.
3. Fashion and Apparel - Incorporating personalized packaging with funky barcodes can help fashion and apparel brands differentiate themselves and create a memorable unboxing experience.
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