This is the first Designer QR Code from a collaboration between Louis Vuitton, Takashi Murakami and SET Japan. The bright, icon-filled QR code is meant to revolutionize the substandard machine readable symbols that adorn many of the things we buy, especially overseas.
Check out some other QR code innovations in the related articles below.
Implications - The QR code is a pretty standard picture that is as boring as a barcode. Anyone who has a smartphone understands how easy it is to use a QR code, but it can be hard to differentiate one from another. This trend opened up the opportunity for people to have more customizable and personalized QR codes that suit their style. This is a good idea for companies to distinguish themselves better when advertising with QR codes.