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30 QR Code Campaigns

From Scannable Subway Libraries to Invitation-Carrying Bananas

— August 8, 2013 — Marketing
The prevalence of the Internet has allowed advertisers to launch QR code campaigns in an effort to integrate the online world with the real one. Since QR codes provide a quick and convenient way to launch web pages, they have become increasingly prevalent in both print and interactive campaigns. The simple and effective functionality of QR codes has allowed them to efficiently augment any promotion. This list contains campaigns and ads that incorporate QR codes in a fun and effective way.

The smartphone's popularity has presented marketers with the chance to incorporate multimedia elements into their 2D print ads. Using QR codes, advertisers have brought print visuals to life. Promotions like speaking smartphone ads use video elements to grab the attention of readers. Other campaigns like scannable product deliveries and virtual pop-up shops leverage smartphones to let consumers instantly buy products upon seeing an ad.
4.5
Score
Popularity
Activity
Freshness
29
Video Postage Stamps
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
<
28
Scannable Pick-up Lines
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
<
27
Jet-Setting Subway Stunts
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
<
26
Invitation-Carrying Bananas
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
<
25
Animated Obituary Ads
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
<
24
Scannable Rooftop Marketing
Scannable Rooftop Marketing
Phillips & Company Blue Marble Takes Advantage of Google Maps
<
23
Interactive Auto Ads
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
<
22
Self Esteem-Boosting Bags
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
<
21
IQ-Screening Campaigns
IQ-Screening Campaigns
A QR Code Test by Agency YehoshuaTBWA Screens for Smart Students
<
20
Candy Packaging Games
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
<
19
Couples-Only Discount Codes
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
<
18
Fresh Fruit QR Codes
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
<
17
Virtual Pop-Up Shops
Virtual Pop-Up Shops
Christmas Shopping Made Easy with Wal-Mart’s Virtual Pop-Up Shops
<
16
Speaking Smartphone Ads
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
<
15
Interactive Beer Campaigns
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
<
14
QR Code Flag Ads
QR Code Flag Ads
The CI Central de Intercambio Campaign Promotes Informed Travel
<
13
Personalized QR Code Stickers
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
<
12
Print Magazine of QR Codes
Print Magazine of QR Codes
Tada Gets
<
11
Archaic Fresh Food Campaigns
Archaic Fresh Food Campaigns
Bosch Puts Fake Prehistoric Meat in Supermarket as a Stunt
<
10
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
<
9
Clever Brand Melding Ads
Clever Brand Melding Ads
The Seat QR Code Ads Personify the BlackBerry Barcode
<
8
Social Media-Incorporated Cups
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
<
7
Scannable Product Deliveries
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
<
6
Interactive Retail Maps
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
<
5
Bare Naked QR Codes
Bare Naked QR Codes
The Zappos More Than Shoes Ads Ask Viewers to Dress Models
<
4
Honest Augmented Reality Tags
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
<
3
Scannable Subway Libraries
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
<
2
Fashion Buying Technology
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
<
1
Scannable Window Shopping
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
<