'Can You Solve This' are an activist group that have come up with a brilliant concept to get people to engage with their cause. The group hopes to reform the discriminatory practices in Iran's education system, and has implemented a QR campaign to get the public to stand up for those that cannot be heard.
'Can You Solve This' has a double meaning: one being the actual QR code and the other being the educational problems in Iran. This is an ingenious way to use QR codes and I hope to see more innovative like this.
Implications - Social media has become a pervasive force within the global culture. The QR code campaign by 'Can You Solve This' taps into the strength and relevance of the digital culture. Companies should use the creativity of this campaign as a template for their marketing initiatives.