With smartphone technology and some t-shirt screen-printing, the Canadian Red Cross is helping Canadians aid in supporting Japan after the March 11th earthquake and tsunami.
Tactica is an award-winning interactive agency behind these QR code T-shirts. This guerilla marketing campaign is pushing forward a very worthwhile cause. By wearing the Pray For Japan t-shirt, you are promoting others to scan your shirt with their smartphone (with the ScanLife app for BlackBerry or Scan app for iPhone) and thereby being taken to the Canadian Red Cross’ website where a donation can be made. This innovation allows you to become a walking promotion for a good cause.
There is such a desire for the Pray for Japan shirts that a design for kids is in the works. Walk around, rock your t-shirt and promote pure kindness by helping those in desperate need in Japan.