The usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them.
The Openspace store, originally an online marketplace for applications, has now opened a physical location in a strip mall in Boulder, Colorado. At the Openspace store, "app gurus" help customers discover new applications spanning different platforms, says the brand's press release. The store is even organized in a way as to allow customers to find apps that are relevant to them, through what the brand calls "collections" of apps.
And while you might think that a virtual app store like iTunes gets the job done, think again. As founder of Openspace Robert Riech points out, customers looking for specific apps or suggestions of what apps to download don't really have anywhere to turn, which is where the physical Openspace store comes in.