Digital Folio is a brilliant new digital shopping concept that allows users to easily track the prices of products from major retailers. By way of a browser plugin, the shopper simply drags the product into the sidebar, and a quick search generates the price of the product at other retailers.
Digital Folio works with companies such as Amazon, Walmart, BestBuy and Sears. Products like this that track the price of products across the web force companies to keep prices competitive or else lose shoppers.
Implications - Digital shopping has the potential to augment and surpass the traditional shopping experience. The comparative tool by Digital Folio offers users an enhanced experience with the ability to save money. Companies should take this into consideration with their own online stores.