Rob Mcpherson's Illustrations Will Send You Back to the Toy Store
Venessa Fisher — January 12, 2010 — Marketing
References: ronmcpherson & coroflot
Multifaceted creative designer Rob McPherson wears many hats as an illustrator and executive developing incredibly effective campaigns and product introductions.
The Manhattan Beach-based creator's highly visual collection of Toy Illustrations includes the Teenage Mutant Ninja Turtles, the Bratz Dolls, Scooby Doo's Mystery Van, and Star Trek's Deep Space Nine.
Check out Rob's Toy Illustrations above and keep clicking for more fabulous art from Trend Hunter's archives.
Implications - With the advancement of technology increasing on a daily basis, consumers are constantly looking for the most innovative finds in design. Products that incorporate old classics with newer technologies are highly appealing to customers desiring both elements. Companies could incorporate these different aesthetics together to generate more revenue.
The Manhattan Beach-based creator's highly visual collection of Toy Illustrations includes the Teenage Mutant Ninja Turtles, the Bratz Dolls, Scooby Doo's Mystery Van, and Star Trek's Deep Space Nine.
Check out Rob's Toy Illustrations above and keep clicking for more fabulous art from Trend Hunter's archives.
Implications - With the advancement of technology increasing on a daily basis, consumers are constantly looking for the most innovative finds in design. Products that incorporate old classics with newer technologies are highly appealing to customers desiring both elements. Companies could incorporate these different aesthetics together to generate more revenue.
Trend Themes
1. Nostalgia-technology Fusion - Companies can generate more revenue by incorporating nostalgic elements with newer technologies in their products.
2. Toy Illustration - Illustrators can tap into the market of digitally enhanced figurines and incorporate their designs into tangible products.
3. Multifaceted Creatives - Multifaceted creatives can leverage their multiple skill sets to develop effective campaigns and product introductions.
Industry Implications
1. Toy Industry - The toy industry can capitalize on digitally enhanced figurines to create products that appeal to consumers' desire for nostalgic elements and newer technologies in design.
2. Illustration Industry - The illustration industry can expand its services to include designing digitally enhanced figurines for companies in various industries.
3. Marketing Industry - Marketing professionals can hire multifaceted creatives to develop and execute effective campaigns and product introductions for their clients.
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