For years no one has been able to compete with the internet wonder that is Craigslist (except maybe eBay-owned Kijiji), but that could change now that Walmart Classifieds has launched.
They're set to launch free listings that will cover the same categories newspapers, magazines and Craigslist do, from job offers and garage sales to dating posts. The service will be powered by Oodle.
"Walmart is likely doing the deal to generate page views and advertising impressions," TechCrunch explains.
"Walmart has a mixed history of success with Web businesses, but Walmart.com attracts 26 million visitors a month in the.U.S., according to comScore. Amazon attracts 47 million."
Walmart Classifieds quietly went live last week, but although they have a huge brand name backing them and little publicity to date, they'll have to come up with something pretty clever to compete with Craigslist's 30 million uniques.