Cue the catfight: From Beyonce and Etta James to Apple and Microsoft, there’s clearly nothing like a good viral rivalry.
These rivalries often start out innocently enough. Beyonce, for example, sang Etta James’ “At Last” at the Inaugural Ball. James struck back in a firestorm of words, saying that Beyonce had “no business” singing her song onstage and that she deserved to receive a beating for her audacity.
Not all rivalries end in physical threats, however. The CEO of Domino’s took the passive-aggressive route to answer Subway’s cease-and-desist letter by tossing it in the pizza oven and creating a viral campaign around that action. It’s far less divalicious, but equally effective. Are you listening, Etta James?
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 44%
Freshness 8%
