Cue the catfight: From Beyonce and Etta James to Apple and Microsoft, there’s clearly nothing like a good viral rivalry.
These rivalries often start out innocently enough. Beyonce, for example, sang Etta James’ “At Last” at the Inaugural Ball. James struck back in a firestorm of words, saying that Beyonce had “no business” singing her song onstage and that she deserved to receive a beating for her audacity.
Not all rivalries end in physical threats, however. The CEO of Domino’s took the passive-aggressive route to answer Subway’s cease-and-desist letter by tossing it in the pizza oven and creating a viral campaign around that action. It’s far less divalicious, but equally effective. Are you listening, Etta James?
From Beyonce vs. Etta James to Apple vs. Microsoft
Corporate Trash Talk
Acer President Caught Dissing Microsoft and Vista
Mac Yoga Ad Defames Vista
Microsoft's Zune to rival Apple's iPod
Group Therapy Parodies
Apple Ad: PCs Living with Vista
Media Device Rivals
Microsoft, Apple and Sony Go Head to Head Over Handheld Devices
New Mac Ads Poke Fun at Vista
"Get a Mac" Attacks Vista Ad Budget
Professional Sibling Rivalry
Venus & Serena Face Off at Wimbledon
Palm Treo 800w Smart Phone
Underwear Campaign Wars
EEE & MacBook Air Killers
$299 Dell E + Dell E Slim Notebooks Revealed
Viral CEO Warfare
Domino's CEO Burns Subway Letter During 'American Idol' Commercial Break
Rivals as Teammates
Obama Eyes Hillary Clinton as Secretary of State?
Brothers Compete on Luxury Gifts for their Wives
Sleek iPhone Killers
Ultra Fashionable 'Black Tab'
Google Execs Launch Rival Search Engine
Rival Magazine Covers
Angelina Jolie and Jennifer Aniston Comparison Shots
Blackberry iPhone Killers
BlackBerry Thunder (9500)
10 Reasons Playmobil Toys are Tops
True iPhone & iTunes Killers
Nokia 5800 XpressMusic at Half The Price
Sibling Rivalry Photography
Matthew Lyn Captures Brawling Brothers in Fantasticsmag Editorial
Michael Phelps & Ryan Lochte in Men's Journal