‘Sibling Rivalry’ is a playful black and white editorial in Fantasticsmag by photographer Matthew Lyn.
Lyn captured models (and probably real brothers) Matthew Marchant and Chris Marchant playfully wrestling and horsing around like most young siblings do.
Chris and Matthew were styled by Jeffery O’Brecht with items from H & M and The Bay.
Implications - To attract recession-affected consumers, the fashion industry is increasingly releasing editorials, designer collections and advertising campaigns that center on childhood themes. From the whimsy of fairy tales and folklore to the old-fashioned fun of horsing around with a sibling, these photo shoots capture the very innocence and happiness that consumers wax nostalgic for when present-day reality is too much to bear.