Microsoft confirmed on Friday that it would enter the battle against the iPod. For several years, Microsoft has tried to compete with iPod through its partners. Now the giant will take on Apple head to head. A teaser website, ComingZune.com has been set up to start attracting buzz.
From CNET:Confirming weeks of rumors, Microsoft said it will launch music software and players under the Zune brand, though the software maker left plenty unsaid in its confirmation.
"Today we confirmed a new music and entertainment project called Zune," Chris Stephenson, a general manager of marketing for the software maker, said in a statement. "Under the Zune brand, we will deliver a family of hardware and software products, the first of which will be available this year."
The initial device will have Wi-Fi and use a hard drive to store music, Microsoft said. Stephenson's statement also lent some credence to speculation that the company's player will use wireless connectivity to share music with other Zune devices.
1. Wireless Music Sharing - The Zune's use of wireless connectivity to share music with other devices presents an opportunity for disrupting the music industry and introducing new ways of consuming and sharing music.
2. Integrating Hardware and Software - The Zune's family of hardware and software products offers a chance for disruption within the technology industry by creating a seamless user experience and ecosystem.
3. Competition in the Portable Music Player Market - Microsoft's entry into the market presents an opportunity for disruption in the consumer electronics industry, driving innovation and potentially challenging Apple's dominance.
1. Music Industry - The introduction of Zune's wireless music sharing could disrupt traditional distribution models and revolutionize the way music is consumed and shared.
3. Consumer Electronics Industry - The competition between Microsoft's Zune and Apple's iPod has the potential to disrupt the market and drive innovation in portable music player technology.