QRawr is attempting to make all the world a virtual Facebook wall with their QR code stickers. The San Diego-based company has designed stickers, each with their own unique QR code attached. The stickers can be loaded with a message, picture or video using the QRawr app. The sticker can be scanned by others using the app and responses to the original message can be left in the form of text, a picture or a video.
QRawr's founders believe that the entertainment aspect of QR codes has been looked over in favor of their potential as marketing tools. The company seems to be well on the way to fixing that problem as the idea of leaving random messages for people in public places sounds really fun. The company has already released an iOS app for their stickers and is currently seeking funding on Kickstarter to create an Android version as well as to develop geolocation technology.
What's Driving This Trend
- Virtual Bulletin Boards
- QR code stickers that create virtual bulletin boards in public spaces have the potential to disrupt traditional physical posting practices.
- Interactive Marketing
- QR code stickers that allow for user-generated content and responses have the potential to disrupt traditional one-way marketing campaigns.
- Geolocation Technology
- The development of geolocation technology for QR code stickers has the potential to disrupt traditional forms of location-based advertising and engagement.
Who This Affects Most
- Advertising
- QR code stickers that transform public spaces into interactive bulletin boards may disrupt traditional advertising strategies.
- Hospitality
- QR code stickers could be used in the hospitality industry to create interactive experiences for guests and visitors in public spaces.
- Entertainment
- QR code stickers that allow for user-generated content and responses could disrupt traditional forms of entertainment by creating interactive experiences in public spaces.
