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44 Interactive Advertising Campaigns

From Crowdsourced Beers to Heavy Duty High Fives

— January 25, 2012 — Marketing
To get a message across to consumers, marketers must stimulate the receivers’ brain, which is why interactive advertising campaigns are starting to become more prominent than publicity stunts. Interactive campaigns are able to stimulate and entice possible consumers, which is why interactive advertising campaigns are so important.

The campaigns featured here vary from Internet-based interactive advertising campaigns such as crowd-sourcing or French fast food wars, to more elaborate ones such as camera worthy campaigns and touching commercials. In the end, the most important thing for advertisers to achieve is a connection to the brand, and manufactured feelings. This holy Mecca of results can be seen in campaigns such as personalized QR code stickers, and laser graffiti, which leaves the consumer with a close connection to the brand, creating an evangelical following.

Advertisers take note: this is the way of the future. Recognition is the lowest it has ever been for print and television, while interactive ads like these create a buzz, many go viral, and most importantly, people remember them.
6.9
Score
Popularity
Activity
Freshness
43
Live Social Media Responses
Live Social Media Responses
KLM Royal Dutch Airline Performs 12-Hour Human Tweet to Passengers
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42
Chilling Chip Adverts
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
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41
Interactive Online Ads
Interactive Online Ads
Play the 'White Collar' Banner Ad on The New York Times' iPad App
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40
Interactive Tattoo Removal Ads
Interactive Tattoo Removal Ads
MacLaren McCann Created a Brilliant Way to Advertise for Tattoo Rem
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39
Interactive Subway Stunts
Interactive Subway Stunts
This Stunt Added Some Fun to the Routines of NYC Subway Conductors
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38
Retrofied Interactive Ads
Retrofied Interactive Ads
The Mountain Dew Throwback Shack Marks Classic Taste
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37
Interactive Court Promos
Interactive Court Promos
Nike 'Quick Controls Chaos' Promotes Jordan CP3.V. Sneaker
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36
Interactive Billboard Spoofs
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
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35
Interactive Detachable Billboards
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
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34
Smartphone Game Pieces
Smartphone Game Pieces
The iPirate Board Game Uses the iPhone for an Enhanced Experience
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33
Sizzling Beverage Ads
Sizzling Beverage Ads
Le Club Perrier 'Can You Handle the Heat?' Campaign Gets Hotter with Views
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32
Interactive Hair-Blowing Subway Ads
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
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31
Interactive Food Campaigns
Interactive Food Campaigns
Toaster Strudel Launched Eat What You Tweet to Gain Followers
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30
Remote-Controlled Candy Dispensers
Remote-Controlled Candy Dispensers
Skittles Present Its Remote-Controlled Candy Cloud Dispensers
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29
Interactive iPhone Commercials
Interactive iPhone Commercials
AXA Insurance Lets Consumers Step Into Their Ads Via Smartphones
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28
Pizza-Making Touch Tables
Pizza-Making Touch Tables
Pizza Hut's Conceptual Interactive Table Top Builds Custom Pizzas
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27
Crowdsourced Brew Campaigns
Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making
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26
Interactive Virtual Scavenger Hunts
Interactive Virtual Scavenger Hunts
Cern Computing Centre Added a Twist to Its Indoor Google Maps
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25
Billboard Smartphone Games
Billboard Smartphone Games
City Fireflies Offers a Giant Urban Gaming Experience
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24
Soda Scavenger Hunts
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
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23
Yawn-Activated Vending Machines
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
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22
Motion-Activated Fittings
Motion-Activated Fittings
Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
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21
Interactive Parking Ads
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
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20
Speaking Smartphone Ads
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
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19
Interactive Gaming Promo Campaigns
Interactive Gaming Promo Campaigns
This Marketing Campaign Makes Use of Augmented Reality Shooters
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18
Crowdsourced Social Media Drawings
Crowdsourced Social Media Drawings
The 'Create My Tweet' Campaign Promotes the Samsung Galaxy Note
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17
Social Media Feeders
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
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16
Interactive Designer Microsites
Interactive Designer Microsites
Karl's Kult on Net-a-Porter Offers Mobile Apps and More
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15
Personalized QR Code Stickers
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
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14
Camera-Worthy Campaigns
Camera-Worthy Campaigns
Catch the Flash Allows Nike to Just Click It
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13
Secret Winter Wonderland Ads
Secret Winter Wonderland Ads
The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors
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12
Interactive Selfvertising
Interactive Selfvertising
The JWT Augmented Reality Business Card Enhances Client Experience
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11
Virtual Visit Campaigns
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
<
10
Interactive Touching Commercials
Interactive Touching Commercials
The Skittles Touch Youtube Ad Puts Your Finger in the Ad
<
9
Incredible Interactive Ads
Incredible Interactive Ads
The New Range Rover Evoque Interactive Ad Campaign Lets You Decide
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8
Interactive Social Adventure Games
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
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7
Interactive Pop-Up Aquariums
Interactive Pop-Up Aquariums
Kenzo Creates an Aquarium to Highlight the Harms of Overfishing
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6
Musical Retail Displays
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
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5
Interactive Sense-screen Tables
Interactive Sense-screen Tables
Microsoft Surface SUR40 Features an Improved User Interface
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4
Interactive Transit Campaigns
Interactive Transit Campaigns
Beer Can Subway Ads in Tehran Use Mugs as Safety Handles
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3
Social Contraceptive Campaigns
Social Contraceptive Campaigns
Have a Virtual Son with the Olla Condoms Interactive Facebook Ad
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2
Interactive Program Packaging
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
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1
Interactive Fairy Tale Windows
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
<