Nike never fails to create engaging marketing plans and its latest endeavor, the Nike Quick Controls Chaos interactive site, is another campaign in a long string of innovative promotions.
The Nike Quick Control Chaos campaign, developed by Weiden + Kennedy, comprises an interactive site that promotes the Nike Jordan brand's latest shoe by L.A. Clippers point guard Chris Paul, the Jordan CP3.V. Nike has designed the interactive site to showcase just how quick Paul is and how his "quickness causes chaos." Using your mouse, you can view the action clip of Chris Paul doing a fast break from any angle and speed you'd like. The interactive experience also lets you click to get more content and special goodies from Nike, such as behind-the-scenes footage, special downloads and more.