The 'Skittles Touch: Cat' Youtube commercial is a clever interactive ad for the tasty candy. The 30-second spot gets users to interact with the brand's notable slogan, "Touch The Rainbow."
The Skittles Touch ad ties in with past campaigns from Skittles. The agency behind this spot and the previous 'Touch The Rainbow' campaigns is TBWA/Chiat/Day in Los Angeles.
In this Youtube ad, the announcer asks you to put your finger on the computer screen over the red skittle. Once the timer finishes you are presented with a cute cat that begins to lick your finger. Soon enough though, the cute kitty is replaced with a crazy man.
The Skittles Touch commercial is the perfect combination of humor and interactivity, and engages consumers with the ad and brand.