The 'Skittles Touch: Cat' Youtube commercial is a clever interactive ad for the tasty candy. The 30-second spot gets users to interact with the brand's notable slogan, "Touch The Rainbow."
The Skittles Touch ad ties in with past campaigns from Skittles. The agency behind this spot and the previous 'Touch The Rainbow' campaigns is TBWA/Chiat/Day in Los Angeles.
In this Youtube ad, the announcer asks you to put your finger on the computer screen over the red skittle. Once the timer finishes you are presented with a cute cat that begins to lick your finger. Soon enough though, the cute kitty is replaced with a crazy man.
The Skittles Touch commercial is the perfect combination of humor and interactivity, and engages consumers with the ad and brand.
Key Themes Behind This Trend
- Interactive Advertising
- Creating interactive ads that engage consumers in unique and entertaining ways.
- Touchscreen Advertising
- Incorporating touch functionality into digital ads to create a more interactive user experience.
- Humorous Brand Engagement
- Using humor to captivate and entertain consumers while promoting brand engagement.
Where This Applies
- Confectionery
- Utilizing interactive ads to promote candy brands and create a memorable user experience.
- Advertising Agencies
- Collaborating with brands to develop innovative and engaging interactive ad campaigns.
- Digital Marketing
- Leveraging interactive technology to enhance brand messaging and consumer interactions.
