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Social Contraceptive Campaigns

Have a Virtual Son with the Olla Condoms Interactive Facebook Ad

— November 29, 2011 — Marketing
The Olla Condoms Interactive Facebook ad, Unexpected Babies, gives one of the most unwelcoming friend requests that sexually active youth could receive. In this ad, young men would receive a friend request from their sons. These children named after their father with Jr. as a suffix are actually not yet real but virtual reality checks to what could happen if you don't wear a condom. The tagline under the request with a cute little baby face is 'Avoid unexpected surprises like this one. Use Olla Condoms." On the profile of the virtual little Junior is the post and link to Olla Condoms.

This Olla Condoms Interactive Facebook ad is an amazing use of social media addiction. Everyone is enticed by the blaring red box in the corner and will always checks their friend requests. Thus, they are immediately exposed to the Olla creative campaign regardless of whether the targeted youth demographic explore further or not. This ad is pumped with social relevance in a time when virtual and reality are not so different. By creating a baby profile for youth, it awakens them more sharply to an unfortunate potential reality, more realistically than just a billboard ever could.
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