Now that there are more outlets for marketing, expect to see a lot more advertisements like the 'White Collar' banner ad. Created specifically for the New York Times' iPad app, it is an interactive ad that has a game-like quality, which is cleverly used to market the USA Network show 'White Collar.'
Designed and Developed by digital marketing agency Glow Interactive, the 'White Collar' banner ad encourages users to drag a scanner screen over The New York Times homepage to reveal hidden content and keywords. Check it out in action via the attached video.
Play the 'White Collar' Banner Ad on The New York Times' iPad App
Meghan Young — February 2, 2011 — Marketing
References: glowinteractive & psfk