Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Chilling Chip Adverts

Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46

— January 1, 2012 — Marketing
Once again Doritos is carrying on its contest for a crowd sourced Superbowl commercial and so far the Doritos 'Paranormal Activity' spoof by Max Gutierrez is one of the best. The ad features the setting of the low budget horror flick, with the couple asleep at night while they video tape the spooky spirit through the night. Rather than a ghost doing the terrorizing, the culprit that makes you jump is a little dog whose head has gotten too far in a Doritos bag.

Superbowl 46 is just around the corner and this Doritos 'Paranormal Activity' spoof is in high running. Doritos is known for their interactive ad campaigns, especially their chilling ones where users run around a haunted hotel room in video game fashion, but their Superbowl approach is neat too. Doritos lovers can involved. Winners of the competition will be aired during the Superbowl, ad space worth over $1 million.
Trend Themes
1. Crowd-sourced Superbowl Commercials - The success of the Doritos 'Paranormal Activity' spoof shows the growing trend of crowd-sourced Superbowl commercials, providing opportunities for companies to engage consumers in shaping their brand messages.
2. Interactive Ad Campaigns - Doritos is known for their interactive ad campaigns, such as their haunted hotel room game, presenting an opportunity for companies to create engaging and immersive experiences that resonate with audiences.
3. Humorous and Memorable Commercials - With humorous spoofs like the Doritos 'Paranormal Activity' ad, brands can create memorable commercials that stand out during high-stakes events like the Superbowl, providing opportunities to build stronger brand awareness and affinity.
Industry Implications
1. Snack Food Industry - As evidenced by Doritos' success, the snack food industry can leverage humor and innovation to create memorable and engaging brand campaigns that resonate with audiences and build brand loyalty.
2. Advertising Industry - The trend of crowd-sourced and interactive advertising campaigns presents opportunities for advertising agencies to adapt their strategies to better engage with consumers and create more personalized and impactful brand messages.
3. Entertainment Industry - Collaborations between brands and the entertainment industry, such as Doritos' partnership with Superbowl 46 to air commercials worth over $1 million, can create mutually beneficial relationships that drive engagement and awareness for both parties.
3.1
Score
Popularity
Activity
Freshness