Category
Fashion
Smile Cosmetics
Trend cluster
Category
Stylish
Excess
Returning to exaggerated aristocratic and courtly fashions and themes.
5.7
Trend score
Trend
What is the Stylish Excess trend?
Stylish Excess: Consumers love to live in excess, and there's no icon more symbolic of this than the 18th century Queen of France Marie Antoinette. Designers are turning to this historical and cultural figure for inspiration, infusing clothing, accessories and fashion editorials with an aristocratic and courtly flair. Sky-high hair, over-the-top makeup, big and embellished gowns and extravagant jewelry lay the groundwork for this fashion directive, which gives indulgent fashionistas license to dress up and exaggerate their own looks.
Trend themes
Themes within the Stylish Excess trend
Three behaviours holding the trend together01
Exaggerated Aristocratic and Courtly Fashions
Designers are turning to historical and cultural figures for inspiration, infusing clothing, accessories and fashion editorials with an aristocratic and courtly flair.
02
Vintage-Inspired Fashion
Highly glamorous, visually striking series that fuses art, architecture and high fashion to pay homage to classical art and fashion
03
Alternative Endings to Classic Stories
Brands are creating modern takes on classic literature that provide satisfying alternatives for contemporary audiences.
Industry implications
What the Stylish Excess trend means for industry
Where the trend changes the playbookFor
Fashion
Exaggerated, vintage-inspired and alternative fashion looks and collections inspired by classic literature
For
Artificial Intelligence
Models who have passed away, such as James Dean, or literary characters such as Romeo and Juliet, are employed as spokespeople in AI-generated ads, paving the way for newer technology in the fashion industry
For
Advertising and Marketing
Brands are utilizing reimagined, famous literary characters that provide them with an instantly recognizable brand of entertainment
Trend signals
Trend signals for Stylish Excess
Trend score 5.7 out of 10, from popularity 78%, activity 85%, freshness 8%.
Popularity78%
Activity85%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stylish Excess trend
7 featured examples from Nov 16, 2011 to Jun 25, 2012CategoryPop Culture
Modern Monarchy Editorials
The Visioni Amica Magazine Shoot has a Vintage Aesthetic
Opportunity to create new lines of fashion that embrace the vintage aesthetic and incorporate intricate details.
CategoryFashion
Aristocratic Collar Editorials
The Michelle Lowe-Holder SS 2012 Lookbook is Pink-Hued
The exaggerated regal appeal of the Michelle Lowe-Holder SS 2012 lookbook presents an opportunity for disruptive innovation in the luxury fashion industry.
CategoryPop Culture
Victorian Era Editorials
The How to Spend It June 2012 Kliveckaite Photoshoot is High Society
Fashion designers could explore Victorian-inspired collections and tap into consumer interest in historic fashion.
CategoryPop Culture
Modern Marie Antoinette Photoshoots
'The Emodied Thought' AnOther Magazine Editorial is Historic
Fashion brands can tap into the demand for modern Marie Antoinette-inspired fashion, Victorian motifs, and innovative designs.
CategoryFashion
Modern Shakespearean Lookbooks
The Wildfox Fall 2012 Catalog is Inspired by 'Romeo and Juliet'
Fashion industry professionals can explore new ways to market their products by adding a fresh twist to classic stories, infusing retro designs with modern styles and tapping into…
CategoryFashion
Reimagined Renaissance Photoshoots
The 'CEXN Accessories' Series is Dark and Graceful
The 'CEXN Accessories' series opens up possibilities for fashion designers to experiment with dark and graceful fashion, incorporating unique and edgy elements into their collecti…
CategoryNaughty
Bare Baroque-Inspired Shoots
The Annie McGinty by Jeff Tse Shots are Classically Provocative
Fashion brands can create Baroque-inspired clothing and accessories.
