The Vogue Japan Beauty February 2012 editorial looks just about ready for Valentine's Day. Filled with a soft pink pastel palette, the photo shoot is so sweet and demure it's hard not to instantly fall in love with it.
Photographed by Liz Collins and featuring stunning model Hailey Clauson, the editorial features an all around pink hue with everything from hair and lips to eye shadow and apparel. The shoot is perfectly titled 'Candy Kisses' to capture an ultra romantic atmosphere.
Check out the Vogue Japan Beauty February 2012 photo series for a glimpse into the year ahead.
Implications - Consumers are no longer attracted to bold styles that only strive to shock. Shoppers look for designs that feature a classic aesthetic. A company could focus on a timeless element in order to draw in more customers.