The Marc Jacobs Fall 2012 Campaign Features a Different Kind of Beauty
Meghan Young — June 1, 2012 — Fashion
References: marcjacobs & fashiongonerogue
The haunting looks in the Marc Jacobs Fall 2012 ad campaign will sear themselves into people's minds--in a good way, of course. The dark raccoon eyes, pallid skin and blood red lips make models Marie Piovesan and Marte Mei Van Haaster look like they were plucked out of a Tim Burton film. Nevertheless, there is more of a Victorian vibe than a Gothic horror one, which is perpetuated by the choice of dresses and large-rimmed hats.
Shot by United Kingdom-based German photographer Juergen Teller, the Marc Jacobs Fall 2012 ad campaign beautifully showcases a different type of beauty. The American designer is known for his unorthodox campaigns, which is often a refreshing change from the skin-revealing, sensual ones out there.
Shot by United Kingdom-based German photographer Juergen Teller, the Marc Jacobs Fall 2012 ad campaign beautifully showcases a different type of beauty. The American designer is known for his unorthodox campaigns, which is often a refreshing change from the skin-revealing, sensual ones out there.
Trend Themes
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Dark Romanticism — Opportunity for beauty and luxury brands to add a darker twist to their campaigns and products.
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Tim Burton Aesthetics — Opportunity for movie studios and fashion brands to collaborate on projects that showcase a Tim Burton-like aesthetic.
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Unconventional Campaigns — Opportunity for fashion brands to break away from the norm and create unconventional campaigns to stand out in the market.
Industry Implications
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Fashion — Fashion brands can incorporate a darker, Victorian-inspired aesthetic in their collections and campaigns.
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Beauty — Beauty brands can create dark and moody campaigns that highlight their products in a new, unconventional way.
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Film — Movie studios can create films that showcase a Tim Burton-like aesthetic, drawing inspiration from his unique style.
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