This beauty shoot in Marie Claire Czech May 2011 features an array of floral makeup. Makeup artist Maria Nguyen created several flower-matched looks for the editorial, transforming model Chloe Laslier into a human lilac, rose and gerbera daisy.
Jeff Tse is the photographer behind the editorial, while Elizabeth Chang was behind Laslier's slicked-back hair. Since spring and summer are the seasons in which gardens burst into full bloom, it's no wonder that the Marie Claire May 2011 issue picked up on this phenomenon.
We've seen several other magazine editorials in recent seasons that capitalize on elements of the natural world. In this pictorial, Nguyen used flowers as her makeup muse; other photo shoots we've seen have used fashion to reinterpret birds, foliage and even the ocean.
Why This Trend Is Growing
- Flower Makeup Trend
- The trend of incorporating flowers into makeup looks is growing, creating an opportunity for makeup and beauty companies to develop new and innovative floral-based cosmetic products.
- Nature-inspired Beauty Trend
- Increasing interest in nature-inspired beauty looks presents an opportunity for companies to develop beauty products that are inspired by the natural world, including floral makeup and other similar beauty looks.
- Editorial Makeup Trend
- The popularity of editorial makeup looks presents an opportunity for makeup and beauty companies to create unique and innovative makeup products that can help recreate similar looks for the everyday consumer.
Industries Being Reshaped
- Cosmetics Industry
- The cosmetics industry can benefit from the growing trend of incorporating flowers into makeup looks with new product development and marketing campaigns.
- Fashion Industry
- The fashion industry can take advantage of the nature-inspired beauty trend by incorporating floral makeup looks into their runway shows and fashion shoots.
- Editorial Industry
- The popularity of editorial makeup looks creates an opportunity for the editorial industry to create unique and innovative beauty looks that consumers can emulate.
