HIV and AIDS is a disease that has affected many around the world and these MAC Viva Glam initiatives aim to put an end to the deadly illness. In celebration of World Aids Day, these MAC Viva Glam campaigns have raised an abundance of funds for HIV and AIDS research with all of their sale proceeds going towards this cause.
Standouts from this list include Lady Gaga and Cindy Lauper's charitable cosmetics ads along with Rihanna's green-haired Viva Glam campaign. While Gaga and Lauper are long-time AIDS advocates, Rihanna is known as a charitable voice for young generations.
Other favorites from this list include the Ricky Martin and Nicki Minaj Viva Glam ad along with Lady Gaga's crowd-sourced performance dress. The stage outfit was created in partnership with MAC Cosmetics and encouraged fans to visit a micro-site where were able to donate to the cause.
From Social Media Celeb Gowns to Socially Conscious Cosmetic Ads
Social Media Gowns
Lady Gaga Followers Dress Will Feature Faces of Her Fans at Paris Fashion Week
Edgy Superstar Cosmetics
The Latest MAC x Rihanna Viva Glam Collection is Dramatically Bold
MAC, Lady Gaga and Cyndi Lauper Introduce Lip-Shaped Makeup Bags
Controversial Pop Star Cosmetics
The Miley Cyrus for MAC Viva Glam Collection is Punchy in Pink
Fergie Heads to LA to Promo ‘Viva Glam' Lipstick
Popping Pink Awareness Ads
Nicki Minaj and Ricky Martin Shine in MAC's Newest Viva Glam Campaign
Ethereal Cosmetic Campaigns
The Lady Gaga Viva Glam Advertisement for MAC
Beauty in Support of AIDS
Fergie for MAC Viva Glam
Charitable Celeb Cosmetics
MAC's Viva Glam Starring Cyndi Lauper and Lady Gaga
Big Bird-Inspired Cosmetics Ads
Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign
MAC AIDS Awareness
Fergie For Viva Glam