Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Beauty in Support of AIDS

Fergie for MAC Viva Glam

— February 6, 2008 — Pop Culture
MAC, the beauty and cosmetics company, has cast Fergie as the new face of the VIVA GLAM campaign. The new ads will be appearing in magazines and in stores, the first of which will appear in May 2008.

"We remixed my song 'Glamorous' as 'Viva Glamorous'," the singer said. "It's a new house dance remix with new raps and new vocals and harmonies. It works perfectly for the campaign. It's going to be played in MAC stores, too."

Fergie has even designed her own shade of Viva Glam VI Lipglass that will hit shelves in March wherever MAC products are sold.

"I went through about 10 shades before deciding on this one," the Grammy Award nominee said. "It is a pink-tinged mauve that's very soft and will look good on a lot of different skin tones — it's the universal easy color to wear."

Aside from offering high quality makeup in the latest colours and products, they use glamorous endorsement to raise awareness for the MAC Aids fund. A portion of the proceeds from certain beauty items goes toward the VIVA GLAM cause. To date, more than 7.1 million lipglosses and lipsticks have been sold to support the initiative.

"I think it's important to realize that half of all new HIV infections each year are in men and women 25 and younger," she added.

"I have been a fan of Viva Glam for a long time — I have been following the campaign for years and I think it's a great outreach."

The fund strikes a personal note with her, and it's a cause she feels is worthy of endorsement.

"I have friends that are proud of being careless, that haven't been infected or who have been and aren't bothered by it. I want to educate people."

"MAC picks people like RuPaul, Mary J. Blige — people that are a little controversial and aren't afraid to speak their minds," to which she added, "I'm very proud to be a part of it."

Other past spokespeople have included Dita von Teese, Eve, Missy Elliott, Christina Aguilera and Pamela Anderson.
2.9
Score
Popularity
Activity
Freshness