Nicki Minaj and Ricky Martin are the latest stars promoting MAC's Viva Glam Campaign. The cosmetic company's campaign aims to raise AIDS awareness through the sales of custom designed lipsticks. These celebrity-endorsed products are sold with all proceeds going to charity.
The pop stars act as brand ambassadors in the quirky shoot, lensed by edgy photographer/director David LaChapelle. The dynamic duo rock leather-clad looks in this playful pictorial.
Nicki channels her Barbie alter-ego in a skin-tight fuchsia dress and baby pink tresses while Ricky displays his bad boy side. The 2012 campaign is color-infused with comic-book inspired animations and oversized cosmetic props. The fiercely fabulous Nicki Minaj poses on a motorcycle while Ricky holds an oversized tube of lipstick.
The pop icons elevate the quirky ad campaign, ultimately creating a daring and fashion-forward end result.
Image Credit: David LaChapelle
Nicki Minaj and Ricky Martin Shine in MAC's Newest Viva Glam Campaign
Jana Pijak — November 20, 2011 — Marketing
References: hollywoodlife & fashionotes