Nicki Minaj and Ricky Martin are the latest stars promoting MAC's Viva Glam Campaign. The cosmetic company's campaign aims to raise AIDS awareness through the sales of custom designed lipsticks. These celebrity-endorsed products are sold with all proceeds going to charity.
The pop stars act as brand ambassadors in the quirky shoot, lensed by edgy photographer/director David LaChapelle. The dynamic duo rock leather-clad looks in this playful pictorial.
Nicki channels her Barbie alter-ego in a skin-tight fuchsia dress and baby pink tresses while Ricky displays his bad boy side. The 2012 campaign is color-infused with comic-book inspired animations and oversized cosmetic props. The fiercely fabulous Nicki Minaj poses on a motorcycle while Ricky holds an oversized tube of lipstick.
The pop icons elevate the quirky ad campaign, ultimately creating a daring and fashion-forward end result.
Image Credit: David LaChapelle
MAC AIDS Awareness
Beauty in Support of AIDS
Ethereal Cosmetic Campaigns
Gagafied Lip Gloss Lines
Charitable Celeb Cosmetics
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.