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Camouflaged Couture

Concealing fashions and themes give consumers a playful disguise

Implications - In a time when consumers want to stand out, not fit in, an interesting direction is taking place in fashion media. Fashion editors and photographers are creating editorials centered on concealment and camouflage. In these spreads, the couture becomes part of the background, which hides the model and the clothes they don. By disguising the fashion and the subjects, these offbeat editorials offer a play on our obsession with conspicuousness by showcasing exactly the opposite.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
1,287,984 Total Clicks
Date Range:
Jan 12 — Jun 12
Trending:
Warm

Featured Examples

Extreme Floral Editorials
Extreme Floral Editorials
The Nikicio 'Run into the Flowers' Collection is Blooming with Bouquets
The Nikicio ‘Run into the Flowers’ collection bursts with bold floral patterns and soft palettes of color. Indonesian designer Nina Karina Nikicio has created this set of brightly floral... MORE
Flowery Pastel-Hued Ads
Flowery Pastel-Hued Ads
A Spring-Infused Harrods Magazine March 2012 Shoot
London-based model Riley Hillyer stars in a chic springtime shoot for the Harrods Magazine March 2012 issue that features cartoon-like giant floral props and a delightful pastel-hued patterned... MORE
Hidden Model Photos
Hidden Model Photos
Camouflage Body by Cecil Parades Creates Illusion Life in Walls
Make-up, body paint and wallpaper are finally together in harmony in this series entitle Camouflage Body by Cecil Parades. The collection features models who are standing in front of vintage-wallpapered… MORE
Image Blended Lookbooks
Image Blended Lookbooks
The Bodylovers Fall/Winter Campaign Features Dream-Like Imagery
The Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer... MORE
Camouflaged Couture Captures
Camouflaged Couture Captures
The Masha Reva 'Merging' Collection is Flamboyantly Concealed
The Masha Reva ‘Merging’ collection is breathtaking and beautifully camouflaged. The collection captures the relationship between the natural and artifice. In a world of over-information,... MORE
Chic Camouflaged Couture
Chic Camouflaged Couture
The Chanel Fall 2012 Earth-Disguised Designs are Ethereal
The Chanel Fall 2012 runway looks are filled with colors found in nature. Drawing upon earth tones, water shades and natural metals, Chanel’s autumn looks feature grassy textures, natural glam... MORE
Psychedelic Camouflage Couture
Psychedelic Camouflage Couture
The A-Lab Milano Summer 2012 Collection Resembles the Amazon
The A-Lab Milano Summer 2012 collection resembles the Amazon. This collection is completely full of vibrant green garments, feathered fabrics and exciting prints that really make this editorial pop.... MORE
Quirky Camouflaged Lookbooks
Quirky Camouflaged Lookbooks
Bring Out Your Spontaneous Side with the Vish Spring Summer 2012 Line
Sometimes you need a little quirkiness to spice up everyday life, and that is exactly what the Vish Spring Summer 2012 lookbook offers. Featuring a matchy aesthetic that almost makes the models blend… MORE

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Unabashedly Chromatic Couture
Unabashedly Chromatic Couture
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The Andrej Pejic for Candy Magazine Editorial is Ethereal
18 Nicoline Patricia Malina Captures
18 Nicoline Patricia Malina Captures
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The Vogue Brazil May 2012 Novoselova Photoshoot is Entrancing
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Red-Rubbed Editorials
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The Numero Tokyo 58th Issue Features Patricia Van Der Vliet
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The DVF for Current/Elliot Collection is Summery and Feminine
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The Sylvio Giardina Fall 2012 Collection is Fluidly Feminine
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Bulbous Floral Fashions
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The Mary Katrantzou for Topshop Collaboration is Extremely Structural
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The MCQ Autumn/Winter 2012/2013 Womenswear Collection is Texture-Rich
Patriotic Pastel Lookbooks
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The UNIF Spring 2012 Campaign Features Pink Hues
Effortlessly Eclectic Lookbooks
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Exotic Floral Editorials
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The Kasia Struss Harper's Bazaar Spain Shoot is Vibrantly Lush
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The Los Vladimirovich Fall/Winter 2012 Line Takes a Hike
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