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Camouflaged Couture

Concealing fashions and themes give consumers a playful disguise

Implications - In a time when consumers want to stand out, not fit in, an interesting direction is taking place in fashion media. Fashion editors and photographers are creating editorials centered on concealment and camouflage. In these spreads, the couture becomes part of the background, which hides the model and the clothes they don. By disguising the fashion and the subjects, these offbeat editorials offer a play on our obsession with conspicuousness by showcasing exactly the opposite.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
981,538 Total Clicks
Jan 12 - Jun 12
Warm
Art & DesignFashionMarketingHip FashionTop ListsPhotography
Featured Examples
Extreme Floral Editorials - The Nikicio 'Run into the Flowers' Collection is Blooming with Bouquets
SCORE 6.2
Warm 21,830 Clicks Pub: Jun 10, 12
Extreme Floral Editorials
The Nikicio 'Run into the Flowers' Collection is Blooming with Bouquets
The Nikicio ‘Run into the Flowers’ collection bursts with bold floral patterns and soft palettes of color. Indonesian designer Nina Karina Nikicio has created this set of brightly floral... [More]
Flowery Pastel-Hued Ads - A Spring-Infused Harrods Magazine Shoot
SCORE 5.9
Warm 19,055 Clicks Pub: Apr 9, 12
Flowery Pastel-Hued Ads
A Spring-Infused Harrods Magazine March 2012 Shoot
London-based model Riley Hillyer stars in a chic springtime shoot for the Harrods Magazine March 2012 issue that features cartoon-like giant floral props and a delightful pastel-hued patterned... [More]
Hidden Model Photos - Camouflage Body by Cecil Parades Creates Illusion Life in Walls
SCORE 5.1
Warm 12,362 Clicks Pub: Jan 28, 12
Hidden Model Photos
Camouflage Body by Cecil Parades Creates Illusion Life in Walls
Make-up, body paint and wallpaper are finally together in harmony in this series entitle Camouflage Body by Cecil Parades. The collection features models who are standing in front of vintage-wallpapered… [More]
Image Blended Lookbooks - The Bodylovers Fall/Winter Campaign Features Dream-Like Imagery
SCORE 3
Mild 7,452 Clicks Pub: Feb 2, 12
Image Blended Lookbooks
The Bodylovers Fall/Winter 2012 Campaign Features Dream-Like Imagery
The Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta… [More]
Camouflaged Couture Captures - The Masha Reva 'Merging' Collection is Flamboyantly Concealed
SCORE 4.9
Average 6,073 Clicks Pub: Jun 10, 12
Camouflaged Couture Captures
The Masha Reva 'Merging' Collection is Flamboyantly Concealed
The Masha Reva ‘Merging’ collection is breathtaking and beautifully camouflaged. The collection captures the relationship between the natural and artifice. In a world of over-information,... [More]
Chic Camouflaged Couture - The Chanel Fall Earth-Disguised Designs are Ethereal
SCORE 4
Mild 5,598 Clicks Pub: May 4, 12
Chic Camouflaged Couture
The Chanel Fall 2012 Earth-Disguised Designs are Ethereal
The Chanel Fall 2012 runway looks are filled with colors found in nature. Drawing upon earth tones, water shades and natural metals, Chanel’s autumn looks feature grassy textures, natural glam... [More]
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