The Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta Capriotti.
Outfitted by stylist Elga Jazz, Mattia is a vision in intriguing shapes and modernized silhouettes that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different.
Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries.
Image Credit: Marta Capriotti
Key Themes Behind This Trend
- Blended Imagery in Lookbooks
- The use of blended imagery in fashion lookbooks to create dream-like sequences and test customers' perceptions, leading to opportunities for creative campaigns.
- Innovative Styling Techniques in Fashion Photography
- Experimenting with innovative styling techniques such as mirrored reflections and silhouetted cut-outs to push fashion boundaries and attract customers seeking bold and edgy styles.
- Youth-infused Fashion Styles
- Designing fashion-forward and carefree youth-infused styles featuring intriguing shapes and modernized silhouettes that cater to a younger demographic seeking to be different and stand out.
Where This Applies
- Fashion Retail
- The use of blended imagery and innovative styling techniques in fashion photography can be adopted by retailers to create unique and striking campaigns that attract younger customers.
- Photography and Imaging
- Developing expertise in blended imagery and innovative styling techniques in photography can offer opportunities for photographers and imaging professionals to collaborate with fashion brands and expand their creative portfolio.
- Digital Marketing
- The adoption of innovative and disruptive marketing campaigns that utilize blended imagery and youth-infused fashion styles in partnership with fashion brands can help digital marketing agencies to stand out in a competitive market and attract younger clients.
