The Bodylovers Fall/Winter Campaign Features Dream-Like Imagery
Jana Pijak — February 2, 2012 — Fashion
References: mag.weareselecters & thefashionisto
The Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta Capriotti.
Outfitted by stylist Elga Jazz, Mattia is a vision in intriguing shapes and modernized silhouettes that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different.
Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries.
Image Credit: Marta Capriotti
Outfitted by stylist Elga Jazz, Mattia is a vision in intriguing shapes and modernized silhouettes that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different.
Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries.
Image Credit: Marta Capriotti
Trend Themes
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Blended Imagery in Lookbooks — The use of blended imagery in fashion lookbooks to create dream-like sequences and test customers' perceptions, leading to opportunities for creative campaigns.
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Innovative Styling Techniques in Fashion Photography — Experimenting with innovative styling techniques such as mirrored reflections and silhouetted cut-outs to push fashion boundaries and attract customers seeking bold and edgy styles.
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Youth-infused Fashion Styles — Designing fashion-forward and carefree youth-infused styles featuring intriguing shapes and modernized silhouettes that cater to a younger demographic seeking to be different and stand out.
Industry Implications
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Fashion Retail — The use of blended imagery and innovative styling techniques in fashion photography can be adopted by retailers to create unique and striking campaigns that attract younger customers.
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Photography and Imaging — Developing expertise in blended imagery and innovative styling techniques in photography can offer opportunities for photographers and imaging professionals to collaborate with fashion brands and expand their creative portfolio.
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Digital Marketing — The adoption of innovative and disruptive marketing campaigns that utilize blended imagery and youth-infused fashion styles in partnership with fashion brands can help digital marketing agencies to stand out in a competitive market and attract younger clients.
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