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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,148 more

Pride Branding (UPDATE)

The rise of LGBT-friendly innovations, products & messages

Implications - In 2011, it was estimated by the UCLA School of Law's Williams Institute that approximately 9 million, or 3.8 percent, of Americans identify themselves as gay, lesbian, bisexual or transgender. The figure continues to grow as more consumers begin to feel comfortable about openly displaying their sexual orientations, augmented further by the number of LGBT pride festivals taking place across North America each year. Now, more brands are also showing their support through special products and marketing messages, and while some companies have received backlash from anti-gay consumers, the overall message of equality and rights is more powerful than any angry and ignorant comments derived by the brand for the campaign.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 42 Examples:
490,132 Total Clicks
Date Range:
Sep 11 — Jun 12
Trending:
Average

Featured Examples

LGBT-Celebrating Sneakers
LGBT-Celebrating Sneakers
The Nike 2012 Pride Pack Applauds Gay Community Achievements
American Pride Week is just around the corner and the Nike 2012 Pride Pack collection has started to hit the market just in time to celebrate the nation’s biggest LGBT event. This year is... MORE
LGBT Cookie Campaigns
LGBT Cookie Campaigns
The OREO 'Pride' Ad is Supportive, Adorable and Colorful
Though only made up of one image at present, this OREO Pride ad is a clever digital creation that was recently posted on the brand’s Facebook site. The center of much attention and a bit of... MORE
Worldwide Pride Parade Charts
Worldwide Pride Parade Charts
This LGBT Infographic Shows How It's Celebrated Around the Globe
Pride week is just around the corner and this LGBT infographic shows how people are celebrating around the world. Many countries around the world embrace the idea of pride parades and look forward... MORE
Campy Coffee Brands
Campy Coffee Brands
Gay Coffee Raises Awareness with Same-Sex Supportive Brews
Debuted at the Castro Street Fair in San Francisco on 2 October, Gay Coffee is a line of gay-themed coffee that features campy artwork on the front of the packaging with awareness-raising cultural and… MORE
LGBT-Friendly Gaming
LGBT-Friendly Gaming
A Closed World Will Help You Empathize With Others' Lifestyles
After research by its parent institute indicated that video games do not handle LGBT issues well, the Singapore-based MIT Labs began development on A Closed World. The free-to-play browser game throws… MORE
play_circle_filled Heartfelt Pride Short Films
Heartfelt Pride Short Films
‘Together’ by Jeff Feuerzeig Reveals Life Tales of Coming
Pride week is here and Google+ and Pride Toronto has teamed up to present a series of short films by Jeff Feuerzeig that shows the love of life from LGBT individuals. Entitled ‘Together,’ this... MORE

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98 Pride Week Wins
98 Pride Week Wins
From Sassy LGBT Greetings to Same-Sex Spousal Graphs
Lesbian Pop Star Parodies
Lesbian Pop Star Parodies
The ‘Gayfriend’ Justin Bieber YouTube Spoof is LGBT Friendly
32 LGBT Marriage-Supporting Finds
32 LGBT Marriage-Supporting Finds
From Accepted Lesbian Culture to Gay Glam Editorials
Same-Sex Infographics
Same-Sex Infographics
The Guardian Creates a Gay Rights Chart to Show an American Perspective
Criss-Crossed Sneakers
Criss-Crossed Sneakers
The Nike Air Woven Euro 2012 Collection Celebrates National Football Teams
play_circle_filled Human Rights as Gay Rights
Human Rights as Gay Rights
Hillary Clinton Delivers a Powerful Speech to the UN on LGBT Freedoms
Rad Rap Icon Sneakers
Rad Rap Icon Sneakers
The Nike Air ‘Yeezy 2' Running Shoe is Endorsed by Kanye West
play_circle_filled Same-Sex Marriage Films
Same-Sex Marriage Films
The '9 Years Strong' Video Aims to End Gay Marriage Discrimination
Multi-Hued Hybrid Kicks
Multi-Hued Hybrid Kicks
The Nike Huarache Free Running Shoes are Sleek and Sporty
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Space Suit-Inspired Sneakers
The 2012 Nike Dunk Galactic Pack is Out of This World
Seafood Skate Shoes
Seafood Skate Shoes
The Nike SB Shrimp Lets You Show Your Love for Shellfish
Homosexual Hollywood Covers
Homosexual Hollywood Covers
The Love Issue of Out Magazine Presents a Racy Front Page
Gay-Friendly Car Blogs
Gay-Friendly Car Blogs
2012 NAIAS Updates by GayWheels.com
Space Foam Sneakers
Space Foam Sneakers
The 2012 Nike Pantheon Shoes Use Materials Inspired by Astronauts
Colorful Classic Kicks
Colorful Classic Kicks
The Nike Pre Montreal Racer Sneakers are a Bright and Bold Throwback
Empire State Hoop Kicks
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Superstar Soccer Runners
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Supernatural Double-Life Photography
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Vice Style's 'Gay Witches' Reveals an Underground Society
Godwin Yidana and Gayle Pescud, Co-Founders of G-Lish (INTERVIEW)
Godwin Yidana and Gayle Pescud, Co-Founders of G-Lish (INTERVIEW)
Transgender Bling
Transgender Bling
G Fox Gems is Promoting Awareness Through Urban Accessories
Trans-Streetwalker Shoots
Trans-Streetwalker Shoots
Katsu Naito Captures Gay New York in the '90s with Westside Rendezvous
Boy Bride Covers
Boy Bride Covers
The Out100 Andrej Pejic Cover Pays Tribute to Past Vogue Issue
Morbid Meat Suit Paintings (UPDATE)
Morbid Meat Suit Paintings (UPDATE)
The Mark Ryden Covers for Juxtapoz are a Hard-Hitting Series
Corrupted Cartoon Characters
Corrupted Cartoon Characters
The Jose Rodolfo Loaiza Ontiveros Disenchanted Series is Disturbing
Disastrous Game Shows
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The Tommy Wi-Show Attempts to Revive the Director's Infamous Reputation
Goodwill Gaming Events
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The Extra Life Marathon Raises Money for Hospitals by Playing Games
Gamer-Powered Research
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FoldIt Allows Techies to Pave the Way to an HIV Cure
Gratis Gaming Goods
Gratis Gaming Goods
Blockbuster Puzzle Game Portal is Released for Free in Order to Teach Kids
Video Game Vaults
Video Game Vaults
All-New International Center for the History of Electronic Games (ICHEG) Opens
Same-Sex Spousal Graphs
Same-Sex Spousal Graphs
The 'All's Fair in Love' Infographic Shows Positive Change
Political Console Gaming
Political Console Gaming
Tea Party Zombies Must Die Stirs up a Bureaucratic Circus
play_circle_filled Hipster Gaming Movie Hoaxes
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The Mario Bros. Indie Film Trailer is a Party
Gay Marriage Gaming
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Elder Scrolls: Skyrim Includes Interspecial, Same-Sex Relationships
Therapeutic Entertainment
Therapeutic Entertainment
'How Games Saved My Life' Shines a Light on the Positivity of Gaming
Candid Pride Portraits
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Molly Landreth Gives the LGBT Community a Voice Through Her Images
play_circle_filled Gay Activist Humor
Gay Activist Humor
Answer Tennessee's Don't Say Gay Bill With "It's OK to be Takei"
Sexually Oriented Brews
Sexually Oriented Brews
Purple Hand Beer and Salamandra by Minerva are the First "Queer Beers"
Gay-Friendly Online Discounts
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Fair Trade Underwear
Fair Trade Underwear
Pants to Poverty is a Hip Social Enterprise That Raises “Underwearness"
83 Pro-Gay Rights Innovations
83 Pro-Gay Rights Innovations
From Celebrity Social Acts to Fast Food Drag Queens
play_circle_filled Gay Rights Stunts
Gay Rights Stunts
4,000 Singapore GLBT Supporters Show Up at Pink Dot 2010
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Sexual Harassment Apps
The Hollaback iPhone App Deals with Dirty Men