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LGBT Cookie Campaigns

The OREO 'Pride' Ad is Supportive, Adorable and Colorful

— June 28, 2012 — Lifestyle
Though only made up of one image at present, this OREO Pride ad is a clever digital creation that was recently posted on the brand's Facebook site.

The center of much attention and a bit of controversy, this is a bold but generally well-received supportive statement on behalf of the company. Exceptionally creative and straightforward, the image features an ever-recognizable photo of the dunk-worthy cookie featuring a rainbow of layered fillings. Although the alteration was incredibly simple, the photo speaks volumes for itself and is both political and lovable at once.

Though the cookie featured in the ad looks impossibly awesome, viewers can make out the disclaimer at the bottom which clarifies that the colors depicted do not actually exist. In any case, this is an understated and effective sentiment by Oreo.
Trend Themes
1. Digital Pride Advertisements - Digital Pride ad campaigns are becoming increasingly popular, creating opportunities for brands to show their support for the LGBT community in creative and meaningful ways.
2. Controversial Marketing Strategies - Controversial marketing strategies, like the OREO Pride ad, generate attention and buzz, allowing brands to gain visibility and engage with a wide audience.
3. Symbolic Brand Partnerships - Brands can collaborate with LGBT organizations and initiatives to create symbolic campaigns that promote inclusivity, diversity, and support for the community.
Industry Implications
1. Food and Beverage - Food and beverage companies can embrace diversity and inclusion through LGBT-themed marketing campaigns, appealing to a wider customer base.
2. Advertising and Marketing - Advertising and marketing agencies can help brands develop groundbreaking LGBT-focused campaigns that challenge societal norms and generate positive brand association.
3. Social Media and Technology - Social media platforms and tech companies can play a crucial role in spreading messages of support and acceptance through digital Pride campaigns, creating a sense of community online.
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