Category
Lifestyle
Festive Fusions
3.4
Trend score
Trend
What is the AUTOmatic trend?
AUTOmatic: Driverless technology is on the rise, with automated systems such as park assistance and lane-keeping mechanisms enhancing the driving process and experience for drivers. In terms of benefits to society and consumers as a whole, these innovations are believed to reduce congestion, prevent accidents and decrease pollution. Although these claims have yet to be verified in real-world trials, a market for driverless cars and technology is steadily growing. More people are warming up to the concept since these technologies improve the entire experience of driving, freeing up their hands to do activities like chat on the phone, check status updates, enjoy their coffee and more.
Trend themes
Themes within the AUTOmatic trend
Three behaviours holding the trend together01
Driverless Technology
Driverless technology is on the rise, with automated systems such as park assistance and lane-keeping mechanisms enhancing the driving process.
02
Interactive Advertising
Interactive advertising campaigns featuring driving innovations are becoming more popular, allowing customers to experience the technologies in a more engaging way.
03
Advanced Safety Systems
Car companies are implementing new, more intuitive safety systems in their vehicles to help prevent accidents and avoid collisions.
Industry implications
What the AUTOmatic trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry is rapidly transforming with the growth of driverless technology and advanced safety systems.
For
Advertising Industry
The advertising industry is utilizing interactive campaigns to promote new driving technologies and innovations.
For
Safety and Security Industry
The safety and security industry is benefitting from the development of these new and more effective safety systems in vehicles.
Trend signals
Trend signals for AUTOmatic
Trend score 3.4 out of 10, from popularity 49%, activity 44%, freshness 8%.
Popularity49%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the AUTOmatic trend
7 featured examples from Oct 21, 2011 to Jun 30, 2012CategoryAutos
Collision-Preventing Steering Wheels
The 'Inumflis' System Pulses When Danger Approaches
Disruptive innovation opportunity for incorporating haptic steering wheels to improve driver safety.
CategoryAutos
Tight Parking Spot Ads
The Volkswagen Park Assist Campaign Imagines Scary Car Situations
Disruption opportunity: Integrate advanced parking assist technologies into vehicles to enhance parking convenience and safety.
CategoryAutos
Autonomous Automotives
Sleep in the Back Seat While the Google Autonomous Car Takes the Wheel
Opportunity for disruptive innovation in the automotive industry to transform the way cars are designed, manufactured, and used.
CategoryAutos
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
Car makers can utilize interactive ads to showcase their latest innovations in parking technology, safety features, and more.
CategoryAutos
Superbly Intuitive Safety Systems
The 2013 Subaru Outback With EyeSight Helps to Avoid Collisions
The automotive industry can explore disruptive innovation by developing and implementing advanced safety systems that enhance collision avoidance and improve overall driving safet…
CategoryAutos
Driverless Rush Hour Devices
The Ford Traffic Jam Assist Makes Congestion Easier to Deal With
Disruptive innovation opportunity: Develop and implement driverless technology to improve the overall driving experience and reduce congestion.
CategoryAutos
Hi-Tech Steering Controls
Ford Lane-Keeping Alert System Keeps You in Center of Lane
Using innovative technologies to enhance driver safety and experience.
