The next generation of buying and selling homes
Implications - For home-owners and prospective buyers, the real estate landscape has changed rapidly over the years to offer an experience unlike any other. While traditional channels, such as printed real estate listings, still exist, consumers are increasingly looking for other ways to find their dream homes. Modern developments in the real estate world include matchmaking sites, personalized home tours and philanthropic realtors that donate a portion of their commissions to local charities, all of which are causing waves in the way real estate is bought and sold.
Trend Themes
1. Anonymity in Real Estate Consultations - Websites like Sundaybell.com are revolutionizing the industry by offering anonymous and pressure-free access to information and resources usually reserved for those in the know.
2. Swapping High Class Homes While Travelling - Platforms like HomeChicHome emphasize a more collaborative, affordable, and stylish alternative to luxury hotels.
3. Real Estate Matchmaking - Matchmaking sites like Buyers Billboard are changing the way buyers and sellers connect, and offering a free, efficient service for customers.
4. Philanthropic Real Estate - Companies such as Brokers for Charity are tapping into the real earning potential of commissions and allowing both realtors and customers to make an impact by donating a portion of their proceeds to a chosen charity.
5. Augmented Reality House-hunting Apps - Property listing apps like Private Property are moving the experience of house-hunting from the convenience of one's home to the convenience of their mobile device, and adding an interesting augmented reality feature to the mix.
6. Personalized Home Tours Through Social Media - Carvalho Hosken real estate firm in Brazil demonstrates one of the many possibilities of leveraging social media to create a personalized and welcoming experience for potential home buyers.
Industry Implications
1. Real Estate - These trends offer numerous opportunities for innovation in the overall industry by changing the way we approach the buying and selling of homes, fundraising efforts, and catering to customers' demands.
2. Retail - Disruptive practices like anonymous consultations, customizable tours, and matchmaking services have the potential to impact traditional retail practices by prioritizing customer satisfaction over sales tactics.
3. Hospitality - Platforms like HomeChicHome redefine traveling in luxury by emphasizing affordability, style, and collaboration over traditional hotel accommodations.
6 Featured, 41 Examples:
508,887 Total Clicks
Date Range:
Aug 11 — Jul 12
Trending:
Mild
Consumer Insight Topics:
