Category
World
Curated Voyages
Trend cluster
Category
Tranquil
Travel
Extra airport services help travelers relax between flights.
3.9
Trend score
Trend
What is the Tranquil Travel trend?
Tranquil Travel: Traveling is often a stressful affair, and consumers typically have no choice but to remain in an agitated frenzied state as they check their baggage, pass through security and wait for their time to board. More airports, however, are now offering extra services and amenities to help alleviate traveler stress. These range from areas dedicated to yoga practice to mini motels and even playgrounds, all of which help consumers calm down and relax before takeoff. A marketing opportunity exists here for brands -- for example, IKEA has taken advantage of this development -- that can contribute to the growing demand for relaxation products and services at airports.
Trend themes
Themes within the Tranquil Travel trend
Three behaviours holding the trend together01
Airport Wellness
More airports are now offering extra services and amenities to help alleviate traveler stress.
02
Personal Space Solutions
Designer Caspar Lohner has created this contemporary pod for peace and quiet, called SleepBox.
03
Innovative Airport Services
OTG Management is an airport concession operator, and it has just announced that it will roll out 7,000 iPads for free traveler use across three major airports.
Industry implications
What the Tranquil Travel trend means for industry
Where the trend changes the playbookFor
Hospitality
There is a new opportunity for hotels to offer customers a private, personal space, precisely where and when they need it.
For
Airline Industry
The airline industry can enhance traveler experiences, by partnering or providing services alongside innovative companies such as IKEA, Gensler and OTG Management.
For
Design
Designers have the opportunity to create innovative spaces such as the SFO Yoga Room and The Schiphol Departure Lounge 4, and provide solutions that have a positive impact on travelers and reduce stress.
Trend signals
Trend signals for Tranquil Travel
Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%.
Popularity56%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tranquil Travel trend
6 featured examples from Sep 14, 2011 to Jul 13, 2012CategoryBusiness
House-Like Airport Terminals
IKEA VIP Lounge in France Helps Travelers Alleviate Stress
The airport services industry can explore opportunities to offer more diverse and engaging services that cater to the diverse needs of travelers, including family-friendly zones…
CategoryWorld
In-Airport Playgrounds
The Schiphol Departure Lounge 4 Lets Kids Play During Layover
Companies specializing in airport architecture can innovate by incorporating creative and functional elements for travelers of all ages.
CategoryWorld
Temporary Transit Motels (UPDATE)
The SleepBox Debuts in International Airports Around the Globe
Airlines and hotels could benefit from offering more personalized, short-term sleeping solutions for customers facing long layovers.
CategoryArt & Design
Sinuous Slumber Pods
SleepBox by Caspar Lohner Offers Peace in Busy Environments
Hotels or airports can offer their guests a private and comfortable rest space similar to SleepBox to enhance customer satisfaction and experience.
CategoryTech
Airport Tablet Areas
OTG Management Provides Free iPads For Use Between Flights
Airport concessionaires can utilize tablet installations to enhance their customers’ experience, streamline technical processes and increase their revenue streams by offering new…
CategoryWorld
Enlightening Airport Areas
The SFO Yoga Room Gives Travelers a Place to Calm the Mind
Opportunities for architects to design innovative airport wellness facilities and meditation rooms that prioritize passenger comfort, relaxation, and wellness.
