Extra airport services help travelers relax between flights
Implications - Traveling is often a stressful affair, and consumers typically have no choice but to remain in an agitated frenzied state as they check their baggage, pass through security and wait for their time to board. More airports, however, are now offering extra services and amenities to help alleviate traveler stress. These range from areas dedicated to yoga practice to mini motels and even playgrounds, all of which help consumers calm down and relax before takeoff. A marketing opportunity exists here for brands -- for example, IKEA has taken advantage of this development -- that can contribute to the growing demand for relaxation products and services at airports.