This 'Easy Guide to SEO' infographic provides a clear-cut and visually directed explanation on how to improve your site's visibility and search ranking. SEO stands for "search engine optimization" and can be the make or break factor to your online marketing strategy.
Considering 80% of those who use search engines frequently only look at organic search results, SEO takes precedence over paid search ads. The primary goal is to be one of the first ten results -- ideally number one -- to show up after a potential visitor has made their search. With recent changes to search algorithm like Google Panda, websites who were previously cheating the system with keyword stuffing or paid links are feeling the burn.
While companies may get heated over the website layout or budgets for online ads, the 'Easy Guide to SEO' infographic shows why optimization is crucial for long-term traffic and impressions.