Social networking-based apps help consumers find love
Implications - With social media, online dating is no longer restricted to singular, dedicated websites. The dating arena can now expand to Twitter, Facebook, Foursquare and more, something that is demonstrated by the rise of dating apps that use social media as a launch pad. While traditional dating sites still have a place, popular social media like Facebook provide a foundation that most people are familiar with and trust, thereby allowing the dating app to be quickly adopted and shared.
Trend Themes
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Social Media Dating Apps — The rise of dating apps which use social media as a launch pad has extended online dating in a less restricted manner.
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Social Media Matching Apps — Modern-day match-making apps such as Facebook's Matchbook incorporates friends' list to seek for a lover and instantly calculate the best matches.
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Social Media-synced Dating Sites — The implementation of behavioral data such as people you are connected with, messages sent and shared interests sourced from social media platforms such as Facebook to find compatible matches saves people the hassle of filling out lengthy surveys.
Industry Implications
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Online Dating Industry — The rise of social media dating apps and social media-synced dating sites disrupts the traditional online dating industry which was solely restricted to singular websites.
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Social Media Advertising Industry — Match-making apps such as Facebook's Matchbook which source friends' list to seek for a lover present big opportunities for social media advertising as they can compute the best matches for users and present targeted adverts to match the users' interests.
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Airline Industry — KLM airline's 'meet and seat' service which makes use of Facebook and LinkedIn profile information to connect people who plan to network can present big opportunities for airlines to include matchmaking as a key feature in their services line up.
