Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social Media
Romance
Social networking-based apps help consumers find love.
2.9
Trend score
Trend
What is the Social Media Romance trend?
Social Media Romance: With social media, online dating is no longer restricted to singular, dedicated websites. The dating arena can now expand to Twitter, Facebook, Foursquare and more, something that is demonstrated by the rise of dating apps that use social media as a launch pad. While traditional dating sites still have a place, popular social media like Facebook provide a foundation that most people are familiar with and trust, thereby allowing the dating app to be quickly adopted and shared.
Trend themes
Themes within the Social Media Romance trend
Three behaviours holding the trend together01
Social Media Dating Apps
The rise of dating apps which use social media as a launch pad has extended online dating in a less restricted manner.
02
Social Media Matching Apps
Modern-day match-making apps such as Facebook's Matchbook incorporates friends' list to seek for a lover and instantly calculate the best matches.
03
Social Media-Synced Dating Sites
The implementation of behavioral data such as people you are connected with, messages sent and shared interests sourced from social media platforms such as Facebook to find compatible matches saves people the hassle of filling out lengthy surveys.
Industry implications
What the Social Media Romance trend means for industry
Where the trend changes the playbookFor
Online Dating Industry
The rise of social media dating apps and social media-synced dating sites disrupts the traditional online dating industry which was solely restricted to singular websites.
For
Social Media Advertising Industry
Match-making apps such as Facebook's Matchbook which source friends' list to seek for a lover present big opportunities for social media advertising as they can compute the best matches for users and present targeted adverts to match the users' interests.
For
Airline Industry
KLM airline's 'meet and seat' service which makes use of Facebook and LinkedIn profile information to connect people who plan to network can present big opportunities for airlines to include matchmaking as a key feature in their services line up.
Trend signals
Trend signals for Social Media Romance
Trend score 2.9 out of 10, from popularity 55%, activity 26%, freshness 8%.
Popularity55%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Media Romance trend
6 featured examples from Nov 10, 2011 to Jun 26, 2012CategoryArt & Design
Facebook Love Charts
The Relationship Status Update Infographic is Set to Swoon
The role of social media platforms in the facilitation of romantic relationships.
CategoryLifestyle
Social Media Seat Mate Services
The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner
By offering social media seat mate services, airlines can enhance the travel experience and differentiate themselves in the market.
CategoryBusiness
Social Media-Synced Dating Sites
Find Love With Thecomplete.me Private Facebook App
The dating industry can leverage the trend of social-media based dating to create more efficient and effective matchmaking algorithms.
CategoryUnique
Romance Crowdsourcing Apps
LoveCounter Keeps Tabs on Romantic Social Media Activity
Opportunity for disruptive innovation: Create an advanced social media monitoring platform that analyzes and aggregates data from various sources to provide real-time insights on…
CategoryTech
Scary Pick-Up Apps
Girls Around Me Connects Users to a List of Females in Their Vicinity
Geolocation-based dating apps can disrupt the online dating industry and offer a more personalized and location-based experience.
CategoryLifestyle
Facebook Love-Seeking Apps
Matchbook Attempts to Find the Perfect Match from Your Friends List
Opportunities for social media platforms to incorporate matchmaking features and monetize user interactions in the dating landscape.
