Trend cluster
Category

Connect-A-Tech

Gadgets and apps allowing for sharing of multimedia platforms.

Internet Television SystemsMicro-Computer SticksTouchscreen File Sharing AppsSeamless Sharing AppsPhone-Tapping Payments

Trend

What is the Connect-A-Tech trend?

Connect-A-Tech: Many consumers today own virtually every electronic device available: a TV, smartphone, laptop, tablet, desktop, etc. The difficulty lies in being able to use all of these devices from one location or to connect them all in one simple way. While cloud computing has enabled file-sharing and other functions across multi-media, there are a variety of other tools and applications that tech innovators are creating to make connecting across platforms even more user-friendly and convenient. These platform-integrating applications are a must for tech-obsessed consumers who want easy ways to stay connected and share content across their gadgets.

Trend themes

Themes within the Connect-A-Tech trend

Three behaviours holding the trend together
01

Seamless multimedia sharing

As consumers seek easy ways of sharing content across their various electronic devices, there is a need for innovators to create applications and tools that allow seamless multimedia sharing.

02

Mobile technology optimization

As consumers continue to use their handheld devices for short bursts of internet browsing, there is a need for innovation that seeks to optimize the mobile technology experience.

03

Digital television integration

As consumers continue to flock to streaming content, there is a need for innovation in digital televisions integration ranging from building better social connected TVs to the integration of digital television with other devices.

Industry implications

What the Connect-A-Tech trend means for industry

Where the trend changes the playbook
For

Consumer electronics industry

Innovation in this industry should be geared towards creating new solutions that enhances user experience and accessibility.

For

Communication industry

There is a need for innovation geared towards creating seamless communication and sharing solutions that enables access to multimedia from various sources.

For

Entertainment industry

Incorporating innovative ways that leverage technology to enhance user experience while consuming various forms of digital content should be the primary goal.

Trend signals

Trend signals for Connect-A-Tech

Trend score 2.9 out of 10, from popularity 54%, activity 25%, freshness 8%.

Popularity54%
Activity25%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe

Evidence

Examples of the Connect-A-Tech trend

8 featured examples from Sep 2, 2011 to Jul 6, 2012
Internet Television Systems
CategoryTech

Internet Television Systems

The Vizio Co-Star Stream Player Accesses the Web Without a Computer

Consumer electronics companies can capitalize on the trend towards internet-enabled televisions by developing innovative devices and features that enhance the user experience and…

Micro-Computer Sticks
CategoryTech

Micro-Computer Sticks

The 'Pocket TV' by Infinitec Allows for Easy Access to Multimedia

The Pocket TV disrupts the traditional smart TV market, offering a sleek and portable alternative to accessing multimedia content on regular TVs.

Touchscreen File Sharing Apps
CategoryTech

Touchscreen File Sharing Apps

Swyp Technology Allows Files to be Dragged and Dropped

Swyp's innovation in touchscreen file sharing has the potential to disrupt the mobile app market and transform the way we transfer files on our devices.

Seamless Sharing Apps
CategoryTech

Seamless Sharing Apps

Swipe Content from a Phone to a Television With Panasonic Media Flick

Disruptive innovation opportunities in developing apps and features that enhance the mobile-to-TV content sharing experience.

Phone-Tapping Payments
CategoryTech

Phone-Tapping Payments

Bump Pay Allows You to Transfer Money to a Friend with a Tap of the Phones

Bump Pay's tap-to-transfer technology presents a disruptive innovation opportunity in the mobile banking industry.

Gaming TV Experiences
CategoryTech

Gaming TV Experiences

The Xbox Smartglass Links Tablets and Phones to Your TV

The gaming industry stands to benefit greatly from cloud-linked technology and intuitive navigation that enhances the gaming experience.

Socially Connected TVs
CategoryTech

Socially Connected TVs

Bring Friends, Updates and the 'Net to the Living Room Via Chumby NeTV

Creating innovative devices that connect television sets to social media and the Internet to stay relevant and competitive.

Website Saving Apps
CategoryTech

Website Saving Apps

Later Locker Transfers Unviewable Sites to Desktops

Later Locker app highlights the importance of web designers to create mobile-optimized and responsive websites for businesses.