Category
Fashion
Smile Cosmetics
Trend cluster
Category
Patriotic
Pretty
Beauty looks and products are in line with national pride during Olympics.
3.9
Trend score
Trend
What is the Patriotic Pretty trend?
Patriotic Pretty: As the 2012 London Olympic games near, patriotic fervor is at an all-time high. While fashion brands have long taken advantage of this exciting time through Olympic-branded gear and patriotic clothing, beauty brands are now getting in on the action as well. These include patriotic makeup looks, DIY nail ideas and other beauty products that inspire national pride. For sports fans who love to beautify themselves, these options offer the perfect way to doll up and pledge their allegiance.
Trend themes
Themes within the Patriotic Pretty trend
Three behaviours holding the trend together01
Patriotic Beauty Products
Beauty brands are capitalizing on national pride during the Olympics by introducing patriotic makeup looks, DIY nail ideas, and other beauty products that inspire national pride.
02
Athletes as Beauty Ambassadors
As part of a global marketing campaign, Pantene sponsors female athletes in the London 2012 Olympic Games, showcasing how their hair products help the athletes maintain beautiful hair during the games.
03
Patriotic Nail Art and Makeovers
DIY tutorials and themed nail art designs inspired by the American flag surge in popularity, encouraging people to celebrate and show off their American pride.
Industry implications
What the Patriotic Pretty trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry can take advantage of national and international events like the Olympics and patriotic holidays to create themed products that evoke pride in customers.
For
Fashion Industry
Fashion brands can release clothing lines with national motifs, similarly appealing to customers' pride in their country during patriotic events.
For
Photography Industry
Photographers can create themed photoshoots honoring cultural events to capture audiences and resonate with cultural pride during holidays like the Fourth of July.
Trend signals
Trend signals for Patriotic Pretty
Trend score 3.9 out of 10, from popularity 52%, activity 58%, freshness 8%.
Popularity52%
Activity58%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Patriotic Pretty trend
6 featured examples from Jan 30 to Jul 16, 2012CategoryFashion
Olympic-Inspired Makeup Ads
The NK 'The Beauty Games' Campaign is Patriotically Sporty
The cosmetics industry can capitalize on these trends by creating sporty, movie-inspired, and bold eyeshadow makeup products.
CategoryArt & Design
Proud Americana Nail Makeovers
The Beauty Department 'Festive Fourth' Manicure is Patriotic
Beauty brands and nail salons can tap into the trend of patriotic nail makeovers by offering specialized products and services to cater to individuals' desire for themed nail desi…
CategoryFashion
Glittery Americana Manicures
The Rookie Mag 'Fourth of July' Nail Tutorial is Patriotic and Glam
Opportunity for nail salons to provide specialized manicure services for Fourth of July celebrations.
CategoryFashion
Patriotic Redhead Editorials
American Desire by Alvin Nguyen is Fresh-Faced and Beautiful
Opportunity for fashion photographers to capture the essence of patriotism in their editorials.
CategoryLifestyle
Olympic Hair Product Promoters
Eleven Female Athletes are the New Pantene Beauty Ambassadors
This is an industry where businesses can work with professional athletes and events to increase brand visibility and leverage the high-profile nature of these engagements.
CategoryArt & Design
Patriotic Metallic Lacquers
The butter LONDON Heavy Medal Collection is Summer-Games Ready
Innovative nail polish brands can capitalize on the growing demand for unique and trend-setting nail colors.
