With the 2012 Olympics just around the corner, the butter LONDON Heavy Medal Collection will have your toes decked ready for the games. The set includes three medal-appropriate metallic shades — gold, silver and bronze. The company prides itself for its three formulas and fashion-forward swatches.
The British nail polish brand has released a number of other English-themed lacquers to commemorate notable events, such as the engagement of Kate Middleton and the Queen’s Diamond Jubilee anniversary. London has hosted the Olympic games on two previous occasions in 1908 and 1948. These dazzling polishes are inspired by the medals coveted by the top athletes from across the globe.
For those unable to attend the summer games in person, feel the electrifying competition by lacquering up with the butter LONDON Heavy Medal Collection.
Additional Images: Vogue UK
What's Driving This Trend
- Metallic Nail Polish Trends
- Opportunity to create innovative and eye-catching metallic nail polish shades for sports events and patriotic celebrations.
- Commemorative Nail Polish Collections
- Disruptive innovation opportunity to release special edition nail polish collections that celebrate significant events and anniversaries.
- Virtual Olympic Experience
- Opportunity to create immersive virtual reality experiences that allow users to feel connected to the excitement of the Olympics through beauty products like nail polish.
Who This Affects Most
- Beauty & Personal Care
- Innovative nail polish brands can capitalize on the growing demand for unique and trend-setting nail colors.
- Fashion & Accessories
- Fashion brands can collaborate with nail polish companies to create coordinated looks for sports events and patriotic celebrations.
- Virtual Reality
- Tech companies specializing in virtual reality can explore partnerships with beauty brands to create immersive experiences related to major sporting events.
