Curation and personalization change the landscape for online shoppers
Implications - When it comes to online shopping, relevancy plays a significant role in the consumer decision-making process. While e-shopping is already a more convenient form of buying, consumers today prefer personalization and customization, which add even more convenience to online shopping by minimizing the time needed to search for products. Thus, more online retailers are adding curated shopping functionality to their sites or creating completely new online catalogs that can be tailored to a person's interests. By offering a more personalized shopping experience, retailers can leverage the consumer data they acquire and help shoppers make choices more quickly and accurately.