Category
Business
Autumn Teasers
Trend cluster
Category
Adaptive
e-Tail
Curation and personalization change the landscape for online shoppers.
3.0
Trend score
Trend
What is the Adaptive e-Tail trend?
Adaptive e-Tail: When it comes to online shopping, relevancy plays a significant role in the consumer decision-making process. While e-shopping is already a more convenient form of buying, consumers today prefer personalization and customization, which add even more convenience to online shopping by minimizing the time needed to search for products. Thus, more online retailers are adding curated shopping functionality to their sites or creating completely new online catalogs that can be tailored to a person's interests. By offering a more personalized shopping experience, retailers can leverage the consumer data they acquire and help shoppers make choices more quickly and accurately.
Trend themes
Themes within the Adaptive e-Tail trend
Three behaviours holding the trend together01
Personalization
Customization and personalization is a key trend that is driving the development of new platforms that are able to tailor product recommendations to the individual customer's wants and needs.
02
Integration
Increasing integration between platforms and social media networks has given rise to a range of new shopping experiences that are able to leverage user preferences and data to provide better content and product experiences.
03
Augmented Reality
Advancements in AR and mobile technologies are enabling new forms of in-store shopping experiences, with users able to access more personalized product information and promotions as they browse through retail locations.
Industry implications
What the Adaptive e-Tail trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry is being transformed by new personalized shopping experiences that are more relevant to consumers and able to offer them greater convenience.
For
E-commerce
The e-commerce industry is seeing a rising demand for more personalized product recommendations and integration with social media and other online platforms.
For
Marketing
The marketing industry is being reshaped by new forms of targeted advertising and promotional content that is driven by user data and preferences.
Trend signals
Trend signals for Adaptive e-Tail
Trend score 3.0 out of 10, from popularity 55%, activity 28%, freshness 8%.
Popularity55%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adaptive e-Tail trend
6 featured examples from Nov 4, 2011 to Jul 12, 2012CategoryAutos
Personalized Car Choosing Apps
The autoTRADER autoLYZER Customizes Vehicle Shopping
The automotive industry can benefit from personalized car shopping apps by attracting more potential buyers through targeted recommendations.
CategoryTech
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
Retailers can leverage the use of augmented reality technologies and smart shopping apps to provide consumers with a more engaging experience that enhances customer satisfaction a…
CategoryBusiness
Tailored e-Shopping Platforms
Curisma Customizes Product Recommendations for Shoppers
Disruptive innovation opportunities in the e-commerce industry include the development of advanced recommendation algorithms and personalized shopping platforms to cater to indivi…
CategoryBusiness
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
Opportunity for retailers to leverage personalization technology for online shopping and improve customer retention and loyalty.
CategoryBusiness
Social Media Shopping Catalogs
Pickie is a Personalized Magazine Based on Your Online Interactions
Disruptive innovation opportunity: Implement social media analytics and personalized shopping features to stay ahead of competitors in the online retail space.
CategoryTech
Curated Culture Sites
OpenSky Connects Consumers with Tastemakers
Creating curated shopping sites that offer a unique and personalized experience can disrupt the e-commerce industry and drive brand loyalty.
