The Cannes 2012 film festival was a fabulous affair, but the Mercedes gold-wrapped cars that carted the stars between festivities added a touch of luxurious glamour. What is more extravagant than gold-plated automobiles? Basically nothing. Between the Cannes festival itself, the gorgeous stars that made an appearance and the beautiful autos, the whole event was a huge smash.
With the slogan "star inside, star outside" gracing the exterior of the Mercedes gold-wrapped cars, the extravagantly luxurious Mercedes-Benz C63 AMG were undoubtedly a hit at the Cannes festival. As part of the promotion, Mercedes had a test driving station set up for Mercedes-AMG as well as the Mercedes-Benz SL 63 AMG on exhibition outside the Hotel du Cap-Eden Roc following the actual festival.
More Stats +/-
Luxury Off-Road Autos
Fishy Sports Car Concepts
Luxury Lumberjack Automobiles
Wizard of Oz Auto Shoots
Robust Rover SUVS
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.