The 'Shopping Cart Abandonment' Infographic Discusses Web Habits

 - May 17, 2012
References: invesp & holykaw.alltop
The 'Shopping Cart Abandonment' infographic details how many people have clicked away and added items to their wishlist or online cart, but never followed through on actually buying any of it.

According to the data compiled by the website optimization company Invesp, the abandonment rate of online items saved to purchase later is 65.23 per cent. This means 65 times out of 100, the shopper does not complete a transaction despite clearly being interested in items on the site.

The two most prominent reasons for this occurrence are cited as the high shipping costs of the item or the fact that the shopper simply wanted to keep the product in mind for later. In effect, this shows that a majority of web consumers still take part in window shopping -- even in an online setting.