OpenSky has set itself a lofty mission: create the best possible digital shopping experience that it can. To do so, OpenSky has brought together 75 influential tastemakers in health, food, design and fashion.
The OpenSky concept takes the idea of curating the web to the next level by bringing together a team with backgrounds in key areas. Shopping online can sometimes be a cumbersome experience, but OpenSky is trying to recreate a unified mall-like experience.
Implications - The web offers a unique opportunity for consumers to connect with professionals and specialists. This level of interaction and insight can create a level of intimacy and loyalty towards a brand. Companies should consider how they can connect a team of specialists with their consumers, to impart knowledge and imbue passion.