The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones

 - May 23, 2012
References: ogilvy & ibelieveinadv
Not to be confused with 'Transformers,' the Febreze Car campaign centers around transforming vehicles. Instead of changing into robotic semblances of humans, these cars morph from smelly transporters such as a garbage truck into a regular family sedans. By doing so, it shows that the once garbage smelling car has gained back its original scent--if not a better one.

The Febreze Car campaign was conceived and executed by Puerto Rico-based ad agency DLC / Ogilvy. Art directed by Jennifer Zierenberg and Francis Fernández with creative direction by Rafael Sepúlveda, the ad campaign is rather simple aside from the stages of transformations each car undergoes from the top of the poster to the bottom. It is a fun and youthful campaign.