Category
Tech
Automated Upkeep
Trend cluster
Category
Greenteractive
Campaigns and innovations promoting eco living through interactivity.
3.7
Trend score
Trend
What is the Greenteractive trend?
Greenteractive: Our ultimate goal may be to live greener lifestyles, but everyday distractions make it hard for anyone to stick to an environmental program when there's no incentive or fun to be had. As such, there has been a number of interactive campaigns and apps that encourage consumers to partake in eco-friendly activities by hooking them in with an engaging activity or reward. Providing an enjoyable interactive way to go green, these innovations ensure that consumers take on eco-friendly habits and maintain them.
Trend themes
Themes within the Greenteractive trend
Three behaviours holding the trend together01
Interactive Eco-Friendly Campaigns and Apps
Interactive eco-friendly campaigns and apps encourage consumers to take on green habits and maintain them.
02
Waste-Reducing Apps
Waste-reducing apps can reduce waste and boost profits for food stores while alerting customers to discounted food about to expire.
03
Energy-Generating Technology
Energy-generating technology involving smart sensors or people-power can be used to encourage exercise and reduce energy bills
Industry implications
What the Greenteractive trend means for industry
Where the trend changes the playbookFor
Environmental Industry
Environmental industry can create interactive eco-friendly campaigns and apps that encourage green habits.
For
Food Industry
Waste-reducing apps can reduce waste and boost profits for food stores while alerting customers to discounted food about to expire.
For
Fitness Industry
Energy-generating technology involving smart sensors or people-power can be used in the fitness industry to encourage exercise and reduce energy bills.
Trend signals
Trend signals for Greenteractive
Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%.
Popularity59%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Greenteractive trend
8 featured examples from Apr 5 to Jul 13, 2012CategorySocial Good
Energy-Producing Playgrounds
TGO Green Energy Gym Technology Harnesses People-Power
Disruptive innovation opportunity: Collaborating with technology companies to develop and manufacture fitness equipment that incorporates energy harvesting capabilities for sustai…
CategorySocial Good
Waste-Reducing Apps
'Zero Gachis' Lets Shoppers Know When Fresh Food is About to Expire
The grocery industry can benefit from waste-reducing apps like Zéro Gâchis by implementing similar solutions to minimize food waste.
CategorySocial Good
Organic Food Fighters
Stonyfield Farms' 'Be a Food Superhero' Campaign Advises Healthy Eating
Brands can leverage the organic food trend to expand their offerings and capture a larger market share.
CategoryEco
Social Energy Saving Apps
The Facebook Utility Usage Function Shares Power Consumption Online
Disruptive innovation opportunity: Develop energy saving features for social media platforms to promote eco-friendly behaviors among users.
CategoryEco
Internet-Supported Gardens
Bitponics Hydrophonics Program Assists Through Sensors
The agriculture industry can use hydoponic systems with internet-connected sensors to monitor and optimize crop health while increasing yields and reducing space requirements.
CategoryEco
Virtual Green Abode Builders
The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
The home construction industry can embrace the trend of eco-friendly building practices and promote sustainable design.
CategoryAutos
Electric Taxi Ride Savings
Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
The transportation industry could potentially benefit from the adoption of electric taxi cabs, leading to reduced operational costs and increased profitability.
CategoryEco
Nature-Viewing Apps
Bbc Earth Launches 'Meet Your Planet' Facebook App
Disruptive innovation opportunity: Leverage the power of nature-viewing apps to revolutionize the way people consume and interact with documentaries and nature content.
