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Greenteractive

Campaigns and innovations promoting eco living through interactivity

Implications - Our ultimate goal may be to live greener lifestyles, but everyday distractions make it hard for anyone to stick to an environmental program when there's no incentive or fun to be had. As such, there has been a number of interactive campaigns and apps that encourage consumers to partake in eco-friendly activities by hooking them in with an engaging activity or reward. Providing an enjoyable interactive way to go green, these innovations ensure that consumers take on eco-friendly habits and maintain them.
Trend Themes
1. Interactive Eco-friendly Campaigns and Apps - Interactive eco-friendly campaigns and apps encourage consumers to take on green habits and maintain them.
2. Waste-reducing Apps - Waste-reducing apps can reduce waste and boost profits for food stores while alerting customers to discounted food about to expire.
3. Energy-generating Technology - Energy-generating technology involving smart sensors or people-power can be used to encourage exercise and reduce energy bills
Industry Implications
1. Environmental Industry - Environmental industry can create interactive eco-friendly campaigns and apps that encourage green habits.
2. Food Industry - Waste-reducing apps can reduce waste and boost profits for food stores while alerting customers to discounted food about to expire.
3. Fitness Industry - Energy-generating technology involving smart sensors or people-power can be used in the fitness industry to encourage exercise and reduce energy bills.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
679,664 Total Clicks
Date Range:
Apr 12 — Jul 12

Featured Examples

play_circle_filled Energy-Producing Playgrounds
Energy-Producing Playgrounds
TGO Green Energy Gym Technology Harnesses People-Power
The Great Outdoor Gym Company has unveiled the TGO Green Energy Gym Technology to add to their existing collection of outdoor gyms across the United Kingdom. These provide office workers trapped... MORE
Waste-Reducing Apps
Waste-Reducing Apps
'Zero Gachis' Lets Shoppers Know When Fresh Food is About to Expire
“Waste not, want not” is how the saying goes and that’s what at the center of Zéro Gâchis. Grocery stores throw away tons and tons (yes, literal tons) of food each year and much... MORE
Organic Food Fighters
Organic Food Fighters
Stonyfield Farms' 'Be a Food Superhero' Campaign Advises Healthy Eating
The StonyField Farms’ ‘Be a Food Superhero’ campaign is a fun and entertaining effort by the organic foods brand to promote healthier eating of organic foods, which the brand... MORE
Social Energy Saving Apps
Social Energy Saving Apps
The Facebook Utility Usage Function Shares Power Consumption Online
The Facebook utility usage function is a social media application that puts one’s energy consumption on blast by sharing it with friends and family across the Internet. Facebook, the Natural... MORE
play_circle_filled Internet-Supported Gardens
Internet-Supported Gardens
Bitponics Hydrophonics Program Assists Through Sensors
There are many documentaries meant to slander the food industry and how unhealthy the entire process has become, which is why many people opt to grow their own food in their backyards, now made... MORE
play_circle_filled Virtual Green Abode Builders
Virtual Green Abode Builders
The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
Start building your own eco-friendly house with the LG ‘My Eco Home’ builder, an interactive online app that lets you build your dream home using LG’s eco-friendly Core-Tech... MORE
play_circle_filled Electric Taxi Ride Savings
Electric Taxi Ride Savings
Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
Nissan has launched a promotion in London and Amsterdam, the Nissan LEAF ‘6XCHEAPER’ campaign, to demonstrate to consumers how using electric vehicles as taxi cabs could mean cheaper... MORE
Nature-Viewing Apps
Nature-Viewing Apps
Bbc Earth Launches 'Meet Your Planet' Facebook App
BBC Earth is well known for producing high quality documentaries that explore the natural world, and now it’s possible to enjoy hundreds of clips within Facebook with the company’s... MORE

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