For the uninitiated, Send the Trend injects new web technologies into the tired, old shopping routines we inherited from our grandparents. The result: A wide variety of affordable, personally-targetted, 'stylist-curated' accessories.
Before signing up, the e-commerce site holds your hand through a quick survey meant to determine your tastes. Using your fashion palette as reference, Send the Trend offers five new designer accessories everyday at $30 each, with free shipping. Founded by Project Runway winner Christian Siriano, the website even allows users to connect their shopping list to Facebook or Twitter -- every time a friend or follower purchases something, you get an automatic $10 credit!
The recent launch and subsequent success of Send the Trend is largely indicative of a shift away from derivative or boring shopping websites. Interactivity and customization are absolutely key to retaining loyal customers in the online world!
What's Driving This Trend
- Web-based Personalized Shopping
- Send the Trend demonstrates the potential for personalized shopping experiences through web technologies.
- Stylist-curated Accessories
- The rise of stylist-curated accessories presents opportunities for e-commerce businesses to offer unique and personalized products.
- Interactivity and Customization in Online Shopping
- The success of Send the Trend highlights the importance of interactivity and customization in attracting and retaining online customers.
Who This Affects Most
- E-commerce
- E-commerce businesses can leverage web technologies and personalized shopping experiences to disrupt traditional retail models.
- Fashion
- The trend towards stylist-curated accessories opens up opportunities for disruptive innovation in the fashion industry.
- Social Media
- Integrating shopping experiences with social media platforms like Facebook and Twitter can create disruptive innovations in the online shopping space.
