The 411 on Flower Etiquette infographic is a comprehensive gift-giving guide that sets the record straight when it comes to the symbolic meaning behind floral presents. While everyone may know what red roses symbolize, it appears that there is a much more complicated system in place and although you're free to ignore it, the rules are always a good place to start.
The chart provides a visual representation of the basics, like what each kind of flower represents (daisies equal cheer, while dahlias symbolize elegance) and the appropriate flowers for major events (lilies for a funeral, orchids for a wedding).
The US floriculture industry is worth $32.6 billion, and while 70% of flower sales occur around five holidays (Christmas/Hanukkah, Mother's day, Valentine's day, Easter/Passover and Thanksgiving), it may be in your best interest to shop in the "off-season," when prices are a little bit lower.
What Makes This Trend Stand Out
- Symbolic Flower Meaning
- Expanding the understanding of floral symbolism beyond the widely known meanings of roses and exploring the deeper significance of various flowers.
- Informative Gift Guides
- Creating comprehensive gift-giving guides that provide valuable insights and tips for selecting the perfect present for every occasion.
- Off-season Shopping
- Emphasizing the benefits of shopping for flowers during non-holiday periods to take advantage of lower prices and increased availability.
Sectors Adopting This
- Floriculture
- Innovating the floriculture industry by incorporating educational resources and tools that enhance consumers' knowledge of flower etiquette and symbolism.
- Gift and Specialty Retail
- Developing innovative gift-giving guides and resources that cater to a wide range of customer interests and preferences.
- E-commerce
- Leveraging the trend of off-season shopping to create online platforms and marketing strategies that promote the accessibility and affordability of flowers throughout the year.
