If you're concerned as to why your Twitter following is slowly dissipating than perhaps the Unfollow on Twitter Infographic can provide some valuable insight regarding your diminishing online popularity.
According to the chart, 52% of people stop following a Twitter user because they are too noisy. A clever or funny personal tweet here and there is always appreciated, links to interesting news and developments are a great way to spread the word, but after the 10th tweet of the day concerning one's dietary preferences or pet peeves it may be time to move on.
Other reasons why people lose Twitter followings is because of too much self-promotion, too much spam, not interesting enough (ouch) and too much repetition. Twitter gives people a great opportunity to share witty and relevant information, those who abuse it will see their beloved following drift away in light of "hashtag abusing."
Why This Trend Is Growing
- Declining Twitter Followers
- Opportunity for businesses to analyze tweet activity and engagement to optimize content and avoid being unfollowed.
- Noisy Tweeters
- Opportunity for social media platforms to develop algorithms that can filter out excessive noise and prioritize relevant content.
- Hashtag Abuse
- Opportunity for social media influencers to educate users on the proper use of hashtags and prevent overuse that can lead to unfollows.
Industries Being Reshaped
- Social Media Analytics
- Opportunity for companies specializing in analyzing social media data to offer services that help businesses understand and improve their Twitter presence.
- Social Media Platforms
- Opportunity for platforms like Twitter to develop features that allow users to personalize their content experience and filter out excessive noise.
- Digital Marketing Consulting
- Opportunity for consulting firms to assist businesses in optimizing their social media strategies and avoiding behaviors that result in losing followers.
