Trend cluster
Category

Assisted
Religion

Innovations making it easier for busy consumers to stay pious.

Religious Photobooth AppsReligion-Friendly GadgetsSin-Confessing AppsFile-Sharing ReligionsReligious Prayer Booths

Trend

What is the Assisted Religion trend?

Assisted Religion: As consumers take on busier schedules, it's natural for important activities, such as fitness, travel and even religion to fall further down the to-do list. However, with modern technology, more innovations are coming to the fore that allow devout consumers to actively and conveniently practice their religions, whether it's through a sin-confessing app or a Christian-themed tablet. While these innovations modernize religion (and perhaps, some may argue, dilute it), they ensure a stressed consumer can still be zealous about practicing his or her faith.

Trend themes

Themes within the Assisted Religion trend

Three behaviours holding the trend together
01

Convenient Religious Practice

Modern technology makes it easier for religious consumers to actively and conveniently practice their religions.

02

Fitness-like Approach to Religion

Religion is taken seriously like fitness. Consumers seek fast and efficient ways to carry out spiritual practices.

03

Humorous Religious Tools

Apps, gadgets and designs incorporate humor to encourage religious leaders to laugh about themselves and their faiths, as well as to teach a little something about world religions to the general public.

Industry implications

What the Assisted Religion trend means for industry

Where the trend changes the playbook
For

Technology

Innovative technologies support modern practices of religion.

For

Entertainment and Media

Pop culture influences how consumers see religion and triggers the need for more unique religious experiences.

For

Retail

Consumers seek religion-friendly products such as gadgets, apps, and safe content for families.

Trend signals

Trend signals for Assisted Religion

Trend score 3.5 out of 10, from popularity 60%, activity 36%, freshness 8%.

Popularity60%
Activity36%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe