Innovations making it easier for busy consumers to stay pious
Implications - As consumers take on busier schedules, it's natural for important activities, such as fitness, travel and even religion to fall further down the to-do list. However, with modern technology, more innovations are coming to the fore that allow devout consumers to actively and conveniently practice their religions, whether it's through a sin-confessing app or a Christian-themed tablet. While these innovations modernize religion (and perhaps, some may argue, dilute it), they ensure a stressed consumer can still be zealous about practicing his or her faith.
Trend Themes
1. Convenient Religious Practice - Modern technology makes it easier for religious consumers to actively and conveniently practice their religions.
2. Fitness-like Approach to Religion - Religion is taken seriously like fitness. Consumers seek fast and efficient ways to carry out spiritual practices.
3. Humorous Religious Tools - Apps, gadgets and designs incorporate humor to encourage religious leaders to laugh about themselves and their faiths, as well as to teach a little something about world religions to the general public.
Industry Implications
1. Technology - Innovative technologies support modern practices of religion.
2. Entertainment and Media - Pop culture influences how consumers see religion and triggers the need for more unique religious experiences.
3. Retail - Consumers seek religion-friendly products such as gadgets, apps, and safe content for families.
