Category
Fashion
Athletic Styling
Trend cluster
Category
Shoppertainment
Engaging customers through an exciting and entertaining retail experience.
4.2
Trend score
Trend
What is the Shoppertainment trend?
Shoppertainment: To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
Trend themes
Themes within the Shoppertainment trend
Three behaviours holding the trend together01
Shoppertainment
Retailers are incorporating more interactive and exciting in-store shopping experiences.
02
Interactive Digital Showrooms
Auto industry showrooms are revolutionized through immersive digital technology.
03
Linguistic Retail Campaigns
Campaigns that highlight the power of the written word in retail are being implemented.
Industry implications
What the Shoppertainment trend means for industry
Where the trend changes the playbookFor
Retail Industry
Opportunities to create more innovative and exciting in-store experiences for customers.
For
Auto Industry
Opportunities to provide customers with immersive and experiential shopping experiences via interactive digital showrooms.
For
Fashion Industry
Opportunities to merge entrepreneurship, fashion and virtual gaming by curating and selling real-life fashion products in online simulation games.
Trend signals
Trend signals for Shoppertainment
Trend score 4.2 out of 10, from popularity 66%, activity 51%, freshness 8%.
Popularity66%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shoppertainment trend
7 featured examples from Dec 6, 2011 to Jul 24, 2012CategoryMarketing
Pop-Up Shopping Pods
The Nike+ Fuelstations
Disruptive innovation opportunity: Transform traditional retail stores into interactive and futuristic spaces to attract customers and enhance their shopping journey.
CategoryAutos
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
Audi City redefines the car-buying experience and presents opportunities for other automotive brands to create immersive digital showrooms.
CategoryArt & Design
Linguistic Retail Campaigns
Selfridges 'Words Words Words' Celebrates Power of Written Word
Opportunity for retailers to explore new and innovative ways to connect with customers.
CategoryLuxury
Cinematic Couture Shops
Louis Vuitton 'Roma Etoile' Boutique Will House a Small Theater
The luxury fashion industry can explore the opportunity of renovating historical buildings to create unique store concepts that provide customers with memorable shopping experienc…
CategoryTech
Boutique Simulation Games
Stylmee Lets Users Curate & Sell Fashion Products in a Virtual Store
Stylmee disrupts the fashion retail industry by offering a virtual platform for curating and selling real-life fashion products, providing a unique shopping experience for players.
CategoryMarketing
Furniture Store Slumber Parties
IKEA Sleepover Offers Fans a Night of Fun & Pampering
Furniture stores can leverage the trend of sleepover events to attract customers, showcase their products, and build brand loyalty.
CategoryMarketing
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
By incorporating music and interactive displays into retail environments, fashion brands like Calvin Klein have the opportunity to enhance the shopping experience for customers.
