The Secret Location concept store in Vancouver is designed with a few hidden features awaiting to be discovered. The space is filled with century-style details updated with a contemporary profile.
The 17th century white paneled walls not only function as an architectural element, but also become part of the built-in display unit. Quirky details like the sliding ladder, cutout dining tables and mint green entryway add the right amount of charm to the otherwise pristine shop. The store is also dual-purpose, where half the space serves as a restaurant and the other as the main showroom.
Designed by Melnichuk and the architects of B+H, the Secret Location store in the historic city of Gastown is receiving notable buzz for its picturesque design. Secret Location specializes in selling collectable items such as exclusive books, clothing, cameras and accessories.
What's Driving This Trend
- Hidden Features
- Businesses can explore incorporating hidden features in their design to enhance customer experience and create a sense of adventure.
- Mixing Old and New
- Companies in various industries can create a unique and visually appealing atmosphere by combining vintage and modern elements in their physical spaces.
- Dual-purpose Spaces
- Businesses can increase their revenue streams by creating dual-purpose spaces that serve as both a retail store and a restaurant, for example.
Who This Affects Most
- Retail
- Retail businesses can apply the concept of hidden features to their flagship stores to generate customer interest and promote exploration.
- Hospitality
- Hospitality businesses can integrate contemporary design elements into historic buildings to create a unique atmosphere while preserving the building's history.
- Publishing
- Publishers can explore creating collectible items that are visually appealing and complementary to their books, such as the collectibles sold at Secret Location.
